influencer marketing strategy

The Power of Peers: Should Your Brand Have an Influencer Marketing Strategy?

Think back to when you were a teenager. There was probably a time when your parents asked you to do something, like get a haircut or study for your driver’s test. You might have scoffed at their suggestion and moved on to the next thing. But, if your friends made the same suggestion that day, you’d nod and think, What a great idea. We feel the strength of peer influence from an early age, which carries over into how we interact with the world as adults—including the brands we trust and follow. For modern brands, influencer marketing has now taken […]
graphic designer bend oregon

Need a Graphic Designer in Bend Oregon? Get Fresh Logo Design With Savy’s Branding Services

Standing out from the crowd is important. A well-crafted brand identity (like those our graphic designer in Bend, Oregon, creates) can make all the difference in capturing the attention of your target audience and leaving a lasting impression. Now, when it comes to logos, it’s essential to start with this important question: what should the […]
social media marketing agency, woman looking down at social grid

How Our Social Media Marketing Agency Navigates Different Channels

We often hear the Internet called the Wild Wild Web. Instead of picturing two cowboys in a fast-draw duel outside a saloon, we think it calls to mind the animal kingdom. And in the wild of the web, social media channels are like new dominant animal groups popping up—each vying for the top spot in […]
search engine marketing

Metrics Matter: Search Engine Marketing—What is SEM?

Every good marketer knows numbers matter. So when we run across a mind-blowing stat, we have to share it! According to the SEO analytics tool, Afrefs, “90.63% of pages get no organic traffic.” That means that 90% of content on the internet never reaches its intended audience.  So, why is it there?  Well, it’s easy […]
trademark protection information on a computer screen

How Trademark Protection Safeguards Your Brand’s Identity

We know it takes creative sweat and artistic magic to generate unique branding that stands out in a crowded marketplace—because it’s part of what we do! The last thing we want is for our client’s brand identity to be snatched up by a competitor. To ensure that doesn’t happen, we encourage our clients to let […]
Good click through rate

Metrics Explained: Exploring the Meaning of A Good Click-Through Rate

We’re picking up our “Metrics Explained” series with a new topic: how Google Analytics 4, G4, is impacting common metrics like CTR, users, and sessions. One of the most significant changes is how click-through rates are now presented more broadly in the data. So what is a good click-through rate and does it still matter […]
ChatGPT for marketing

Using ChatGPT for Marketing? Here’s What the New A.I. Can and Can’t Do 

Everyone is talking about it. Open AI’s language tool called ChatGPT is turning heads in more than one industry, especially marketing. Why? Well, it’s great at writing— really great. And while we’re familiar with AI in the form of self-driving cars, online editing tools like Grammarly, and virtual assistant technology like Siri and Alexa, this […]
professional SEO services

Get Jamming With Keywords and Our Top 3 Professional SEO Services for Brand Growth 

In over sixteen years of working with top brands across industries, we’ve learned a thing or two about the power of a targeted SEO strategy. When seeking professional SEO services, most brands want a combination of these three things:  Organic Keywords: “Let’s get an amazing organic strategy onboard.” PPC Campaigns: “We are chasing big sales […]
How to increase organic traffic

Metrics Explained: How To Increase Organic Traffic on Your Website 

A Series on SEO Fundamentals Focused on How to Increase Organic Traffic Organic traffic is the gold standard for gaining a competitive edge in the marketplace. And there’s no better place to start in our three-part series on SEO metrics than with how to increase organic traffic on your website. Every time someone visits your […]
responsive web design services, Expion360 site on Mac

Does Your Brand Need Responsive Web Design Services?

In the branding world, content is king. But who’s the queen that makes big moves behind the scenes? Responsive web design. In our device-driven world, brands that don’t have websites optimized for different screen sizes will fall behind in overall user experience and customer engagement. So, how do you know it’s time to invest in responsive web design services? We’re glad you asked.   Defining Responsive Web Design  A small intermission before we jump into who qualifies for a web update to define responsive web design. The name might be a giveaway, but this web design service enables your website to […]
woman looking for a full service creative agency

Your Checklist For Hiring A Full Service Creative Agency

You wouldn’t marry someone you didn’t know anything about. The same is true of hiring a full-service creative agency. Whether you’re a fledgling or established brand, hiring an agency can take your business to the next level. But before you swipe right, you’ve gotta put your game face on. We’ll make it easy for you by providing a checklist so you have background knowledge and the right questions to ask before popping the question. First, What Does It Mean to Be a Full-Service Creative Agency?  A full-service creative agency is about more than style (and a kick-ass portfolio); it’s about […]
digital marketing

The Ultimate Digital Marketing Guide

Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print advertising there. But that method can take ages, giving your […]