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Digital ad spends are up—but human attention spans are down. In 2019, U.S. advertisers spent $57 billion on digital advertising, a $9.8 billion increase from 2018. Meanwhile, the average human attention span dropped from 12 to 8 seconds between 2000 and 2018. Mostly thanks to technology. For marketing and advertising companies, a distracted virtual world, […]

There are over 200 million active websites on the internet today—and WordPress powers 38 percent of them. This puts WordPress leaps and bounds ahead of Shopify, the runner-up that currently powers just shy of 3 percent of the web. New content management systems (CMS) like Shopify hit the market each year to meet digital age demands. But since its launch in 2003, WordPress continues to overshadow the rest, with no signs of slowing down. So what sets a WordPress site apart?   First things first: What is a WordPress site?  If you’ve ever managed a website, or simply visited one, you’ve […]

Imagine you arrive at a party where you don’t know anyone. As you wander past groups of strangers, you take inventory of what people are wearing, how they’re interacting, and what topics they’re discussing. You read the room before you interject, instead of jumping in with an out of touch conversation starter. The same is true online. Now more than ever, brands and marketers need to listen to their audiences to create compelling brand messaging that resonates on a human level. Or else they risk coming off tone-deaf. Brand messaging: the good, the bad, and the ugly  Remember the infamous […]

We’re gonna ask you to do something a little different. Take a beat to think about the products in your bathroom. No, seriously. Envision your face wash, toothpaste, deodorant, and shampoo. Consider the packaging—how the colors, logos, package shapes, and even typeface all worked together to encourage you to pick that product off the shelves instead of its dozens (or even hundreds) of competitors. Now take that awareness and expand it. Bathroom. Bedroom. Kitchen. Living room. We are surrounded by product branding—from the kibble we feed our pets to the clothes we wear out the door every day.  When done […]