Trust in the digital age, we’re learning, is a fragile thing. Especially when Big Tech uses Big Data. Americans seem to be split regarding the regulation of the big four––Google, Facebook, Amazon, and Apple––but trust, in general, is declining in the digital era. And the historic antitrust hearing today for the big four could be […]
Is Big Tech Too Big? Historic Antitrust Hearing Could Decide Read More »
When someone says you can find anything on Amazon, they’re not far off from the truth. The online retailer and juggernaut rolled out Amazon Advertising in 2008 and, since then, it’s given product-based brands another avenue to reach consumers. But how does this complicated site work in favor of your brand? And what are the benefits? We look into that and more. What does it mean to advertise on Amazon? Amazon created its advertising business to “marry e-commerce and advertising” and help brands optimize the digital assets that Amazon owns. Because Amazon is a data-based business, it already has […]
The Ins and Outs of Amazon Advertising: What Makes It a Whole New Beast Read More »
Remember that old iPhone commercial that had the catchy phrase, “There’s an app for that?” When applications began crowding screens, developers knew they were onto something. Over the years, consumer needs have changed to be primarily mobile, to have instant results, and to have easy and pleasant user experiences. The world of coding is also continually changing to respond to these needs. Progressive web apps are one of the newer advancements that are, in some cases, considered the future of the mobile web. But what exactly is a progressive web app? And why should your brand consider it over more […]
The Need for Progressive Web Apps in the Changing Brandscape Read More »
If it isn’t broken, don’t fix it, right? Maybe. When it comes to a brand, just because you’ve been doing something a certain way for years doesn’t mean that’s how it should remain. But rebranding could help you reach new audiences, increase engagement, and build your story (especially if it’s changed). And rebranding in a
Why Rebranding During A Crisis Might Be Your Brand’s Best Move Read More »
Since we talked about direct to consumer brands in our last blog, it only follows that we now talk about business-to-business or b2b marketing this time. If you live, breathe, and market in this category, you should be planning how to keep things fresh and optimized throughout the rest of 2020 and beyond. We’ve got
In a consumer world that has become increasingly digitally-focused, direct-to-consumer brands are leading the pack. Brands like Chewy, Casper, and Hello Fresh are great case studies in what it means to reach those who want to purchase from you directly. So what can we learn from D2C brands? Turns out a lot. What does D2C mean? D2C is shorthand for direct-to-consumer. When a brand is D2C, its model is a “direct transaction between manufacturer and buyer, often enabled through mobile or digital channels.” This cuts out the middleman and allows brands to reach audiences from the comfort of their […]
If we’ve said it once, we’ve said it a thousand times, brands today must go beyond traditional thinking and marketing. And at the top of this out-of-bounds thinking requirement is optimizing the customer experience. At every touchpoint, at every purchase, and every moment of your brand’s existence. So, what exactly is a touchpoint? A
Optimizing the Customer Experience At Every Touchpoint Read More »
Close your eyes and think of your favorite brand. Maybe it’s that athletic company that’s inspired you since you were a kid. Or maybe it’s that makeup brand that you’ve purchased religiously since high school. Chances are if you thought of a brand you’re attached to, it took lifestyle marketing to get you there. And
Lifestyle Marketing: What It Means and How to Do It Read More »
While not as fun as the chocolate chip variety, third party cookies impact how your consumers browse the Internet and how you market your brand. With Google’s recent announcement to dump these cookies, you might be wondering how this will impact you. Don’t worry, we’ve got you covered. What are third party cookies? An HTTP cookie is also sometimes called a web cookie or browser cookie. Their primary function is this: “When you visit a website, the website sends the cookie to your computer. Your computer stores it in a file located inside your web browser.” These cookies track […]
Google Dumping Third Party Cookies: How It Impacts Your Brand Read More »
Branding is an art form. It is fluid, multi-faceted, and sometimes fickle. And while some foundational principles remain true across all brands, you should always do research and adapt for your particular brand’s market. Marketers for custom home builders are one sub-category that can utilize specific tools to set the brand apart from the competition. The custom home builders trend Turn on the DIY Network or HGTV or search your area for custom home builders and you’ll have your pick of options. As the U.S. housing market and demand have risen, so has interest in custom homes. In the […]
How Custom Home Builders Can Set Their Brand Apart Read More »
