Social media is a necessary component of any brand’s marketing strategy. For some, it’s a necessary evil. For others, it’s the lifeblood of their brand voice. Whatever the case, communicating with your audience on social media is an art. So, how do you perfect this art form? And how much is too much when interacting […]
Don’t @ Me: The Dos and Don’ts of Brands Interacting on Social Media Read More »
10-min 10-sec read, by Christina Brown In a short period, human and market behavior has undergone massive changes due to the rapid onset of COVID-19, or coronavirus. From running out of stock on staples to the closure of schools to cancellations of major international events and mandates for business closures except for those considered “essential,”
Marketing in the reset: COVID-19, health crises, and more Read More »
Sometimes, looking in-depth at a specific brand can give us insight into the marketing field as a whole. In the case of Bowflex, its 30-year history showcases the changing marketing industry and, even, changing cultural norms. Marketing for wellness brands––any brand––today involves speaking to your audience honestly. And understanding them beyond dollar signs. Bowflex brief history When you think Bowflex, you likely picture their original machine complete with a bench beneath rods of varying resistance and height. And while their product line has expanded and company vision matured (more on that later), the original machine was where it all […]
What 30 Years of Bowflex Ads Tell Us About the State of Modern Marketing Read More »
First of all, I and the entire Savy Agency team hope you and your loved ones are well. As you know, a global health crisis is impacting every single one of us. Our lives, our jobs, our kids’ schooling, our economy—our 12-month projections—are at a halt, except for those industries still serving demand. We’re all
Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads. So, what gives? Is this new system going to disrupt your Google advertising? And what does it mean for your brand? We’ve got you covered on all that and more. What are Google Guaranteed ads? Guaranteed ads are Google’s answer to protect users looking for home service industry businesses. Its first iteration focused specifically on locksmiths, plumbers, and handymen. The intent? Protecting homeowners […]
How Google’s Guaranteed Ads Might Impact Your Brand Read More »
Brands around the world are working to develop communication plans to respond to the Coronavirus, or COVID-19. As of this morning, schools across the country are temporally closing their doors while even more events announce their cancellations. Brands shouldn’t be going about their day to day with their heads in the sand nor should they
No brand is an island. Each is connected in a complicated nexus that interacts with people and culture in impactful ways. Brand purpose is how you moor yourself in this chaos. How your brand stays centered, relevant, and meaningful. Consumers are pickier than ever about purpose-driven brands. Don’t be the one left behind. Okay, so what’s the deal? If you understand what a brand is and you know what having a purpose means, you’ve probably got a good idea of what brand purpose is. However, the term is more complicated in practice than in theory. A brand purpose epitomizes […]
In the digital age, storytelling matters. Even for what could easily be a more analytical, information-forward genre like medical marketing. Your website is no longer just a portal for patients to find your address or look up a doctor. It needs to tell your story, share your practice values, and feel humanized and real. What is medical marketing? As with other industries, the goal of medical marketing is to market the brand effectively to the public––in this case, anything to do with the medical field. Doing this usually involves “integration of the traditional marketing field with public health research, […]
Data and analytics terminology can feel like jumbled numbers on a page without the right explanation. The raw data in some monthly reporting might be confusing at first, but once you dig in, the content is invaluable for your brand. There are lots of terms to describe data that’s presented in a report and enough Analytics
If you hold any marketing position, we know that you wear plenty of hats. You can switch from a social media manager to a branded content expert in seconds and don’t even get us started on your 180 to SEO whiz. Another trick to keep in your marketer handbook? Digital asset management. In the digital
