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paid advertising

What to Look Forward To with Paid Advertising

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Everyone wants eyeballs on their brand messaging. And many brands know that investing in paid advertising as part of their marketing strategy will get them there. Paid advertising, like PPC (pay-per-click), has the potential to reach more of your target audience, compared to unpaid advertising and marketing. Google Adwords Last year we saw massive changes with Google, such as AdWords rebranding to Google Ads, where the platform’s focus shifted from the micro-moment to the experience. And at the same time, the platform gained a gigantic facelift. So how do the changes affect your brand’s paid advertising efforts? Keywords, Phrases, and […]

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content marketing agency and voice search

Why You Need a Content Marketing Agency in Your Pocket This Year

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Read time: 5 min 15 sec | “Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands.”   Over the last decade, content marketing has become an essential piece of any comprehensive marketing strategy. Since the digital revolution, content production platforms are cheaper and more

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native advertising

What is Programmatic Advertising and Native Advertising?

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Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it’s no wonder that ad blocking software is on the rise. So, how do you get to your consumer

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organic SEO

What We Can Expect from Organic SEO in 2019

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2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to help with organic SEO writing. I also look to them for industry news and recently joined their seminar on organic SEO in 2019. Here’s what we can expect in the new year. 2019 SEO Trends Yoast confirmed what we hear about more and more. Google algorithms are getting smarter and understanding […]

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social media marketing

Next Gen Social Media Marketing: Create Meaning Or Go Home

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2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player Facebook has seen significant shifts in 2018. The main ones — aside from

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