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email marketing campaigns

Make Sure Your Email Marketing Campaigns Don’t Go Unread

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It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 […]

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increase domain authority

Increase Domain Authority Like a Boss

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If websites were human, and you asked them what they wanted from their world, the answer would likely be for people to visit them more often. Every website wants to be seen the most, heard the loudest, and be the answer to people’s needs. There’s a lot that goes into becoming that website—the one that’s visited often, offers the answers, and sells the products. When we talk about SEO (search engine optimization) or SERPs (search engine results pages), a lot is going on behind the scenes with algorithms. There are many algorithms at work to determine ranking factors and deliver […]

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integrated marketing campaign

Why Your Brand Needs an Integrated Marketing Campaign to be Successful

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Integrated marketing campaigns call for a combination of consistent and complementary communications. By speaking with your audience authentically and through different channels you can solidify your brand identity and develop trust. With so many platforms on the menu, it can seem overwhelming to map out a plan. But it doesn’t have to be. What’s an

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UX Writer

Why Your Brand Needs a UX Writer This Year

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User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a user is interacting with a site, and what types of interactions are happening. An example would be, are they clicking a button and leaving? Are they lingering on a page for a full 5 minutes? And more importantly, do you know why? Check out why your brand needs a UX writer and ux copy this year. […]

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top seo companies

Top SEO Companies Know How to Get Your Business Going

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If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that typically top SEO companies know of, that can help. We get asked all the time how a blog helps business; how content helps sales, makes the phone ring, and how it helps a business get found online. While a blog does help do these things, and more, a search engine optimization strategy means you’re in […]

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