Optimizing your onsite content to your offsite content, yet still keeping your readers engaged in your brand, is a win-win strategy for optimizing your pages.
Web Content with Juice | 6 Steps to Writing Better Copy Read More »
Welcome to the social B2C customer mindset. From our experience building marketing communications that are relevant for today’s customer, there seem to be a few keys to social B2C marketing. In effect, they turn traditional B2C marketing on its head, incorporating experience, social engagement and harnessing the power of the new “right now” social customer.
B2C Marketing and the Power of the Social Customer Read More »
There was a recent question on our Facebook regarding how to ensure a Facebook fanpage is being seen by followers. And why some pages show up more than others, if it’s even worthwhile to have a fanpage if it’s not being seen and to what degree Facebook ads influence a page’s visibility. Let’s address these
Facebook | A Shift from Static Brands to Shareable Experiences Read More »
Savy’s integrated marketing team seemed complete. It was robust. It had over three decades of experience. And it was good at producing marketing results that kept its international client base successful. Also, it was always expanding. Yet, Savy’s clients were often in need of quality, custom photography that captured the essence of their brand and helped tell their story online. Photographs that were able to tell the story of where the products have been. They were also able to tell the story of why they’re worth their purchase. We commonly referred out to regional photographers for custom photography. But, as an […]
Custom Photography + Marketing Agency. Together At Last. Read More »
Building W3C Compliant Websites Web standards is the new buzz phrase on the web. What are web standards and why build W3C compliant websites? Web standards are basically the use of correct web coding standards as laid out by the World Wide Web Consortium (W3C). The web standards which are of most concern to modern
It’s simple: the key to social media is getting involved in “the conversation”. Getting Involved in Social Media Conversations Here are some numbers to illustrate the point: Yahoo! News receives 44 million visitors per month. YouTube garners over 70 million visitors per month. CNN.com experiences 28 million visitors per month. Facebook is closing in on
As business leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing, nor do we understand how to experiment with it in ways that are beneficial. Further, we’re faced the challenge of creating relationships that are meaningful to the brands we’ve built or manage.
Creating Social Media Relationships | Getting to the like behind the ‘like’ Read More »
First, learn about integrating your efforts in part one. Now, experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the
The first step in optimizing your LinkedIn profile so that it works for your brand or business is to complete as much of it as you can. So if you’re looking for employment now or will be in the future, this is your online resume that deserves the same attention as you would put into
LinkedIn with the Best of Em: Five Steps to Optimizing Your LinkedIn Profile Read More »
Experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the website, then email, social media, online articles and releases,
