You have the ideas and expertise. You have the ability with your blog to project them in a way that has more meaning than contained in the static pages of your website. Those rad folks that truly get what it means to blog, blog in a way that engages readers. And they’re able to build […]
Ways to Make Your Blog Successful | After Learning Why it Sucks Read More »
Google’s Search Filter Often our clients call us after noticing they’re ending up with different search results between themselves and friends, coworkers and family when searching for the exact same things. They’re wondering if Google is filtering their search results based upon their user preferences or profile. They’re wondering why Google is changing search results.
Why Google is Changing Search Results and What You Can Do to Fix It Read More »
The Savy Agency creates successful projects. We do this because A. we love them. B. we’ve been at it for a long time, and C. because we follow a few key rules. By using a comprehensive management process, not to mention the newest, best-in-class tools available, we’re able to employ successful projects that make clients
A Marketing Agency’s Tips for Successful Project Management Read More »
There are an increasing number of products and services available today, accompanied by an increase in brand communication “noise”. With so many options available to consumers, how do you choose the best marketing tools to help you stand out in this overloaded culture? If you’re wondering how to stand out with your brand, the answer
Optimizing your onsite content to your offsite content, yet still keeping your readers engaged in your brand, is a win-win strategy for optimizing your pages.
Web Content with Juice | 6 Steps to Writing Better Copy Read More »
Welcome to the social B2C customer mindset. From our experience building marketing communications that are relevant for today’s customer, there seem to be a few keys to social B2C marketing. In effect, they turn traditional B2C marketing on its head, incorporating experience, social engagement and harnessing the power of the new “right now” social customer.
B2C Marketing and the Power of the Social Customer Read More »
There was a recent question on our Facebook regarding how to ensure a Facebook fanpage is being seen by followers. And why some pages show up more than others, if it’s even worthwhile to have a fanpage if it’s not being seen and to what degree Facebook ads influence a page’s visibility. Let’s address these
Facebook | A Shift from Static Brands to Shareable Experiences Read More »
Savy’s integrated marketing team seemed complete. It was robust. It had over three decades of experience. And it was good at producing marketing results that kept its international client base successful. Also, it was always expanding. Yet, Savy’s clients were often in need of quality, custom photography that captured the essence of their brand and helped tell their story online. Photographs that were able to tell the story of where the products have been. They were also able to tell the story of why they’re worth their purchase. We commonly referred out to regional photographers for custom photography. But, as an […]
Custom Photography + Marketing Agency. Together At Last. Read More »
Building W3C Compliant Websites Web standards is the new buzz phrase on the web. What are web standards and why build W3C compliant websites? Web standards are basically the use of correct web coding standards as laid out by the World Wide Web Consortium (W3C). The web standards which are of most concern to modern
It’s simple: the key to social media is getting involved in “the conversation”. Getting Involved in Social Media Conversations Here are some numbers to illustrate the point: Yahoo! News receives 44 million visitors per month. YouTube garners over 70 million visitors per month. CNN.com experiences 28 million visitors per month. Facebook is closing in on
