Blog

During the winter season, consumers are barraged with holiday ads on social media, television, YouTube, email, and pretty much everywhere they turn. To overcome commercial fatigue, brands must distinguish themselves by creating ads that resonate with their audience and stand out. Let’s explore a few ads that hit the mark and why they were successful.  […]

Say goodbye to the era of passive content consumption. As we step into marketing trends in 2024, the landscape is anticipating transformation. As a forward-thinking boutique agency, Savy helps our clients navigate and apply these trends. From interactive content and personalization, here are our front runners as we approach the New Year. First-Party Data is Here to Stay: Say Goodbye to the Cookie 🍪 First-party data makes its way to the front in 2024, as cookie-based ad strategies have fallen by the wayside. Chrome, Safari, and Firefox have all limited third-party cookies. While many marketers will lament this change, there […]

Put down a finger if you’ve ever started your usual social scrolling only to be stopped short by a brand thinking: they did WHAT? Even if there wasn’t an audible gasp or reaction, we’d bet our holiday PTO that some time, somewhere, a brand made you question its internal review process. As seasoned SEO content

This time of year is jam-packed with seasonal messaging, sometimes to the chagrin of consumers still recovering from the barrage of Thanksgiving and fall activities. However, when done correctly, product or service promotions that align with specific times of the year can offer your brand a much-needed edge. In this blog, we’ll explain how to

In a culture of instant gratification and short attention spans, it takes a powerful statement (and online obsession) to gain traction. And while beauty may be in the eye of the beholder, beauty (and other) trends are in the hands of the phone holder. Investing in a good mobile marketing strategy is no longer a luxury for brands; it’s a success-making necessity. Let’s explore how to do it well.  The Stats Behind Mobile Marketing  We’re about to drop a profound piece of knowledge. Ready for it? Mobile marketing is marketing aimed at customers on their (can you guess?) mobile devices. […]

Today’s consumers expect more than just pretty packaging from product brands regardless of their industry or audience. Companies are embracing meaningful sustainability practices to serve a changing consumer landscape that includes environmentally conscious customers. At Savy, we help clients with their sustainable marketing goals. Over the years, we’ve witnessed how brands can successfully make eco-friendly

We’re not going to lie to you. AI is getting scary, as in scary good at impersonating human behavior. Pioneering machines to be human-like is a Herculean feat that the world’s top minds are still perfecting. And we’ll leave it up to them to decide whether to embrace AI with open arms or build underground

Marketing analytics can feel like an abstract data storm. But, if you look closely enough, that data tells a story and shows the trends that brands can utilize for success. Understanding which metrics are important and how to use them to your advantage is a powerful tool for your business. At Savy, we regularly use

Marketing is a disco ball of shifting priorities. It’s exciting and shimmery, but staying on top of it all can be challenging! And while the seventies are back in vogue, you don’t need to trend with the bell-bottoms and earth tones. Savy is here to help you get in on the trends worth following. Whatever your marketing flavor, our creative agency can put ourselves to work for you. Here are five top marketing trends that led the pack in 2023, starting with short-form video content. Enter: The Short-Form Video Trend Short-form video content is more than a Snicker’s ad for […]

Brands with a product—this one’s for you. Social commerce has changed how we (especially Gen Z and Millennials) purchase products online. Think about mindlessly scrolling through Stories when a product you’ve never heard pops up and piques your interest. The 20 percent off CTA and easy link swipe give you a quick endorphin boost as you click through and add to your cart—in a matter of seconds. And when it’s your target audience on the other side of the screen, you’ve made a quick connection that could result in years of brand loyalty.   The bottom line? Brands have more opportunity […]