To avoid being totally cliche we’ll refrain from the ‘a picture is worth a 1,000 words adage’, however, when it comes to photography for web design, a picture could end up being worth a 1,000 leads, 1,000 likes, 1,000 sales and 1,000% increase in engagement on your campaigns. Depending upon how well it’s done, 1,000 may or may not be an exaggeration. But quality photography helps tell your story well. And it can make or break the overall experience of your website.
All the elements of your marketing and design combine to tell your brand’s story. Connecting with and engaging people occurs at every touchpoint, which makes web design more important than ever. The photography combines with the branding, web design and copy to tell people what you do and the benefits of your product or service.
Quality Photography for Web Design
From cave drawings to hieroglyphics to oil paintings to the daguerreotype process to Instagram, images and iconography have been used to tell stories since the beginning of time. Quality photographs are instrumental in creating the aesthetic of your brand. When it comes to web design, photography draws users attention and keeps them engaged. Websites with mediocre photography are more likely to have a higher bounce rate via less interested browsers.
Beautiful photography of your products, services, team and facility help establish your professionalism. Also, they enhance the look and feel of your brand and website. With more engaging imagery, visitors to your website are likely to stay longer and really get to know who you are and your product or service. Quality photography for web design helps establish your credibility in the marketplace and encourages visitors to stay on the site and engage with the content.
Obtaining Quality Photography
There are several different approaches you can take to obtain quality photography for your website, including:
- Hire a professional photographer
- Use stock images
- Take your own photographs
Each of these avenues has its advantages depending on your budget and project constraints.
Hire a Professional
Hiring a professional photographer, while it does require an upfront investment, can end up paying for itself with quality photos that are unique to your brand. A professional photographer will take the photos you need in order to tell your story well. Professional photos used in your web design create the feeling you want to convey with your brand and engage visitors to your site.
Buy Stock Photos
A great way of getting high quality images on your site is through stock photography. Stock photography offers great quality. But, the downside is they may be found on other sites across the web and won’t necessarily tell your story well. In certain instances, stock photography is an affordable and quick way to get quality imagery on your website.
Take Your Own
If you’ve got an eye for design, it may be beneficial for you to take your own photos for your website. Taking your own photos to use as placeholders until you get professional photos taken is also a good idea to avoid having outdated photos or blank spaces on your website. If you know your way around a quality camera, or if you’re budget conscious, this may be a good option.
Stills and Motion from Savy
At Savy Agency, we believe that great web design must include great photography. Our newest support service is the addition of stills and motion to our growing roster of ongoing content marketing services. We now offer photography and videography content to our clients. We use photography and videography to help tell our clients’ stories well and weave it through from their web design through to their marketing campaigns.
Remember, custom photography can speak for you on your website. And choosing the right photo is even more important than just any old image. When it comes to web design, quality photography can make or break your brand presence and deliver a pretty good bang for your buck.