cannabis branding

Cannabis Branding 2018: Lessons from the Field

The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position and create value in newly emerging...

online advertising and PPC for startups

Using Online Advertising and PPC for Startups

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads,...

branding matters to social

Why Branding Matters Today in Social Media

During the past decade, social media's traffic and growth have outpaced many other things. While many of us spend chunks of our downtime on social media, we're not as often there searching for services. Facebook knows this, too. And to respond, Facebook recently rolled out...