10-min 10-sec read, by Christina Brown In a short period, human and market behavior has undergone massive changes due to the rapid onset of COVID-19, or coronavirus. From running out of stock on staples to the closure of schools to cancellations of major international events and mandates for business closures except for those considered “essential,” […]
Marketing in the reset: COVID-19, health crises, and more Read More »
Read time: 5 min 15 sec | “Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands.” Over the last decade, content marketing has become an essential piece of any comprehensive marketing strategy. Since the digital revolution, content production platforms are cheaper and more
Why You Need a Content Marketing Agency in Your Pocket This Year Read More »
If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You’ve poured your heart into a unique mission statement. You’ve also probably contrived relevant hashtags to stand out from the crowd. But just
4-minute read | Deciding your company’s name is an important step, and it might be the most difficult. When you think about all your business encompasses, it can be overwhelming to fit its identity into one or two words. We suggest turning to a brand naming agency to help, as this process requires time, focus,
Hello! My Name Is | How a Brand Naming Agency Can Help Read More »
The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position and create value in newly emerging markets. The trick is the cannabis space is federally regulated,
Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads, video ads, and more. But how and when should you
So far, 2018 research paints an even prettier picture than the last couple of years for branded content. 62% report that their content marketing programs are much more successful compared to even last year, however, all report that those who’ve been at their content marketing game longer are outpacing those getting started or who are
Branded Content: Build it Right and They Will Come Read More »
During the past decade, social media’s traffic and growth have outpaced many other things. While many of us spend chunks of our downtime on social media, we’re not as often there searching for services. Facebook knows this, too. And to respond, Facebook recently rolled out its latest algorithm change, which is intended to downplay posts
Digital Experiences: The Leading Brand Differentiator For years, digital agency teams have known the importance the intangible assets of customer loyalty. A good brand reputation meant customers should share you with those they know. Today’s it’s not so simple. Achieving intangible brand assets like customer loyalty requires improved customer experiences during the interactions a customer has with a company. We know by data that the first interactions customers have with brands are digital ones. Therefore, brands must prioritize the digital experience and emphasize delivering positive experiences more so than price or even product. Creating Customer-Devoted brands Before making buying decisions, […]
Are Digital Experiences The Leading Brand Differentiator? Read More »
Consumers run the brand landscape. They change the way they feel about your brand in a moment. And with the current rate of nearly 80% of brand consumers stating they interact with a brand or a product online before they ever step a real or digital foot in a store, today’s top design and marketing
Moments-Matter | How a Design and Marketing Agency Can Create Brand Trust Read More »
