Create a Successful Brand Story

Create a Successful Brand Story

If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You’ve poured your heart into a unique...
Cannabis Branding 2018: Lessons from the Field

Cannabis Branding 2018: Lessons from the Field

The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position...
Using Online Advertising and PPC for Startups

Using Online Advertising and PPC for Startups

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content,...