brand

what is brand positioning

What is Brand Positioning? (And Other Frequently Asked Branding Questions)

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What is brand positioning? Brand positioning is often poised at the very beginning of the marketing journey. But few business owners understand everything that brand positioning encompasses. Why does it need to inform all aspects of your marketing, from logo design to copywriting? What is Brand Positioning and Why is It Important? Put simply, brand positioning is the position you want your business to own in the mind of your target audience. What’s the first thing that comes to mind when they hear your name? What benefits do you want associated with your company? A brand’s position is the market’s […]

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santa barbara logo design

Four Local Search Tactics You Can Implement this Year 

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It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let’s look at one Santa Barbara logo design and digital agency’s four local search tactics you can implement this year. Santa Barbara logo design and digital agency’s

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visual storytelling with Savy

The Art of Visual Storytelling | 4 Quick Ways to Boost Your Brand

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The Art of Visual Storytelling | 4 Quick Ways to Boost Your Brand Businesses today suffer from two major struggles: they’re challenged by growing content from competitors and by shrinking attention spans from their audience. That’s where visual storytelling comes in. Visual storytelling is a powerful approach that can compel an audience to convert more effectively than any amount of optimization or text can do alone. In a world drowning in content, only the bold are remembered. Visual storytelling uses visual media—photography, video, or other image-centric art—to plot out and weave an engaging tale. The human mind processes images faster […]

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A Brand Positioning Process Can Help Brands Find Their Space in the Market

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Think about the last time you had friends over for dinner, had girls night out or convened for sports. When people gather, odds are some of their favorite brands gather alongside. From where you shop to the clothes you wear, brand love surrounds us. Think about how often the brands you prefer arise in conversation. We all have those brands – that syrah you can’t do dinners without or that device that’s just easy to use, yes that one. In order for businesses to vie for a piece of the pie, brand positioning is vital. But what is it and […]

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Drones in marketing

Drones in Marketing | A New Era in Visual Marketing

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On June 21, 2016, the Federal Aviation Administration (FAA) released the new rules and regulations for small unmanned aircraft, or drones. With the rules going into effect on August 29, it’s got us thinking about how these new regulations will affect the use of drones in marketing. From production value to telling stories that could previously never be told, drones could have a large influence on the present and future of marketing. Previous to the introduction of the FAA’s new drone laws, regulations were tight and only certain states could be used for drone testing. At Savy, we’re hot on […]

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manufacturing branding agency

What to Look For in a Branding Agency for Manufacturing Companies

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One of the greatest challenges faced by manufacturing companies is being found online. Because merely having a website doesn’t bring in leads. And having a strong logo doesn’t necessarily mean customers will connect with your brand. Hiring a branding agency for manufacturing companies that specializes in alleviating the pains these types of companies experience can help them get found online and establish a connection with their brand. What should you look for when seeking a manufacturing branding agency? Proven experience in lead generation, consistency in brand identity and marketing efforts that have led to sales and increased ROI. Why Choose […]

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How to make email marketing work for you

How to Make Email Marketing Work (Better) For You

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Every once in awhile you read articles claiming, “Email marketing is dead!” Contrary to this belief, email marketing is alive and well and if you learn how to use it properly it can become a key element of your marketing campaign. Emails can be tracked, which makes calculating ROI easier. Additionally, email marketing is affordable and can easily compliment your SEO strategies and social media efforts. Here are four ways how to make email marketing work for your business: Subject Lines Subject lines play a large role in the success of your email marketing campaigns. It’s the first thing people […]

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