Since we talked about direct to consumer brands in our last blog, it only follows that we now talk about business-to-business or b2b marketing this time. If you live, breathe, and market in this category, you should be planning how to keep things fresh and optimized throughout the rest of 2020 and beyond. We’ve got

In a consumer world that has become increasingly digitally-focused, direct-to-consumer brands are leading the pack. Brands like Chewy, Casper, and Hello Fresh are great case studies in what it means to reach those who want to purchase from you directly. So what can we learn from D2C brands? Turns out a lot.     What does D2C mean?  D2C is shorthand for direct-to-consumer. When a brand is D2C, its model is a “direct transaction between manufacturer and buyer, often enabled through mobile or digital channels.” This cuts out the middleman and allows brands to reach audiences from the comfort of their […]

If we’ve said it once, we’ve said it a thousand times, brands today must go beyond traditional thinking and marketing. And at the top of this out-of-bounds thinking requirement is optimizing the customer experience. At every touchpoint, at every purchase, and every moment of your brand’s existence.    So, what exactly is a touchpoint?  A

Close your eyes and think of your favorite brand. Maybe it’s that athletic company that’s inspired you since you were a kid. Or maybe it’s that makeup brand that you’ve purchased religiously since high school. Chances are if you thought of a brand you’re attached to, it took lifestyle marketing to get you there. And

While not as fun as the chocolate chip variety, third party cookies impact how your consumers browse the Internet and how you market your brand. With Google’s recent announcement to dump these cookies, you might be wondering how this will impact you. Don’t worry, we’ve got you covered.     What are third party cookies?  An HTTP cookie is also sometimes called a web cookie or browser cookie. Their primary function is this: “When you visit a website, the website sends the cookie to your computer. Your computer stores it in a file located inside your web browser.” These cookies track […]

Branding is an art form. It is fluid, multi-faceted, and sometimes fickle. And while some foundational principles remain true across all brands, you should always do research and adapt for your particular brand’s market. Marketers for custom home builders are one sub-category that can utilize specific tools to set the brand apart from the competition.    The custom home builders trend  Turn on the DIY Network or HGTV or search your area for custom home builders and you’ll have your pick of options. As the U.S. housing market and demand have risen, so has interest in custom homes. In the […]

Maslow’s Theory has been circulating since the 1940s, but it has never been more relevant than it is today. In a society that changes at the click of a button, it seems as if consumers are all over the map on what they want. But when you get down to it, we all have basic

There’s no doubt that COVID-19 has changed systems around the world––including the brand landscape. Consumer behavior is a significant influencer in your marketing decisions. But as your audience starts looking toward the post-pandemic future, is your brand ready?    The post-COVID consumer  When states first implemented stay-at-home orders, future-oriented searches took a dip. Instead of interior design, vacation planning, and wedding prepping, people were focused on the now. Queries like How do I keep the kids busy? and What do I cook with all of these shelf stable foods? dominated the search-o-sphere.  But a recent AdWeek piece looked at Pinterest […]

People have been obsessed with the end of the world since its beginning. For ages, we’ve churned out dystopian fiction and monster movies—think Godzilla stomping across Tokyo or post-societal collapse classics like Mad Max. From a young age, we’re trained to believe that those who survive will have to rely on their individual strength, wit,

Now that we’ve emerged from the longest March in recent memory (who knew one month could last five years?), many of us are settling into new routines. We’re finding new ways to power our workdays, find work-life balance, and maintain a sense of professionalism. Of course, as with anything new, there are always a few mishaps. That’s why we’re here with a how-to on keeping video conferencing professional during the age of social distancing.    Just in case you’ve been rafting the Grand Canyon and don’t know what we’re talking about: we’re in the middle of a global pandemic. And […]

If you’ve taken in any news in the last twenty years, then you are no stranger to the concept of minding your environmental impact. For brands, assessing their impact and going green can sometimes mean the difference between loyal followers and unhappy consumers. But does marketing with the environment in mind change your campaigns? Yes,

Social media is a necessary component of any brand’s marketing strategy. For some, it’s a necessary evil. For others, it’s the lifeblood of their brand voice. Whatever the case, communicating with your audience on social media is an art.  So, how do you perfect this art form? And how much is too much when interacting