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blogging for SEO

Blogging for SEO | Top Requirements of Strategic Blogging

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In today’s world, many people are blogging for SEO. So why do some blogs disappear in the shuffle while others get found online? Many of us hear stories where someone hired someone for search engine optimization (SEO) from out of the state or country to blog for them. These businesses generally end up with content that is choppy, laden with typos, or doesn’t support the keyword strategy. Keep in mind that your blog may be the first time a potential client is interacting with your brand. That first impression is everything. A clear blog strategy is essential for a business. […]

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design and marketing agency brand trust

Moments-Matter | How a Design and Marketing Agency Can Create Brand Trust

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Consumers run the brand landscape. They change the way they feel about your brand in a moment. And with the current rate of nearly 80% of brand consumers stating they interact with a brand or a product online before they ever step a real or digital foot in a store, today’s top design and marketing

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what is brand positioning

What is Brand Positioning? (And Other Frequently Asked Branding Questions)

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What is brand positioning? Brand positioning is often poised at the very beginning of the marketing journey. But few business owners understand everything that brand positioning encompasses. Why does it need to inform all aspects of your marketing, from logo design to copywriting? What is Brand Positioning and Why is It Important? Put simply, brand positioning is the position you want your business to own in the mind of your target audience. What’s the first thing that comes to mind when they hear your name? What benefits do you want associated with your company? A brand’s position is the market’s […]

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santa barbara logo design

Four Local Search Tactics You Can Implement this Year 

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It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let’s look at one Santa Barbara logo design and digital agency’s four local search tactics you can implement this year. Santa Barbara logo design and digital agency’s

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marketing companies in bend on net neutrality

Marketing Companies in Bend On Net Neutrality | From Facebook to Amazon

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Marketing companies in Bend and everywhere are hearing the recent buzz of Net Neutrality. How does Net Neutrality affect digital marketing as an industry and what does it mean for the end user?   What is Net Neutrality? Net Neutrality surrounds the idea that ISPs, or internet service providers, should provide unrestricted, neutral access to

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visual storytelling with Savy

The Art of Visual Storytelling | 4 Quick Ways to Boost Your Brand

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The Art of Visual Storytelling | 4 Quick Ways to Boost Your Brand Businesses today suffer from two major struggles: they’re challenged by growing content from competitors and by shrinking attention spans from their audience. That’s where visual storytelling comes in. Visual storytelling is a powerful approach that can compel an audience to convert more effectively than any amount of optimization or text can do alone. In a world drowning in content, only the bold are remembered. Visual storytelling uses visual media—photography, video, or other image-centric art—to plot out and weave an engaging tale. The human mind processes images faster […]

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