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content marketing

Effective Content Marketing | The Ins and Outs

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What if your clients looked forward to receiving your marketing? What if they spent twenty minutes with it and shared it with their friends? Build an audience that builds your business with content marketing. Defining Effective Content Marketing Content marketing is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” The keywords here are valuable, relevant, and consistent. The average consumer is hit with nearly 3,000 marketing messages every day. Make yours stand out by […]

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savy agency digital marketing proposal

The Importance of Mobile Marketing

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What is mobile marketing and how can I use it to grow my business? The desktop days are over – 80% of internet users own smartphones, and 90% of Facebook’s daily active users access the social media network via phones. As technology advances, more and more people are switching over to their smartphones for communication, social networking, and – you guessed it – purchasing. So what’s the best way to target your mobile audience? And what, exactly, is mobile marketing? Mobile Marketing Mobile marketing is a highly personal multi-channel digital marketing strategy that targets users on their smartphones or tablets. There […]

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content plan

Developing a Content Plan | The Fundamentals

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The goal of developing a content plan is to create meaningful content. Anything less creates confused and frustrated readers. As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be constructed around different departments of your company or brand. This is especially true if you want

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digital communications

Your Digital Voice

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As digital marketers and branding professionals, we frequently get introduced to successful organizations that have little to no digital presence. When these businesses decide to make the necessary push towards being more active on digital platforms, it’s an opportunity to make it a branding exercise to establish a digital voice to best attract their target

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Google Partner agency

Whether More or Less, Quality Content is the Present and Future

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We’re always thinking about copy, SEO and how we can play nice with Google to get results for our clients. I recently researched the future of content to see what’s next. The discussion ranged from ‘the future will see less’ to ‘the future will see more’. The gap was enough to stump a writer. So, how then is the business person, short of the time and knowledge of today’s content trends supposed to understand? It seems both sides of the crystal ball of future content can agree on one thing: quality content matters. By developing quality content that provides value […]

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A Brand Positioning Process Can Help Brands Find Their Space in the Market

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Think about the last time you had friends over for dinner, had girls night out or convened for sports. When people gather, odds are some of their favorite brands gather alongside. From where you shop to the clothes you wear, brand love surrounds us. Think about how often the brands you prefer arise in conversation. We all have those brands – that syrah you can’t do dinners without or that device that’s just easy to use, yes that one. In order for businesses to vie for a piece of the pie, brand positioning is vital. But what is it and […]

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