In 2000, Google made a game changer. It launched Google Adwords, providing the advertiser the tools necessary to launch and use paid search campaigns. While Adwords is in the hands of some small businesses, many accounts are maintained at the digital agency level using Google’s MCC (my client center, or manager account). If you’re unfamiliar […]
Should I Use Paid Search? 5 Reasons Why You Should Read More »
Facebook marketing should only be one part of your digital strategy. There are several things you can do to improve your marketing and boost brand awareness and sales. Here are the five most important tools you can use for a successful digital marketing plan: 1. An Engaging Website Investing in a well-built and mobile-friendly, secure website is the most crucial part of any digital strategy. So what exactly is the purpose of a website? It’s your salesperson. Your brochure. Your business card. Just as you wouldn’t send an unkempt or underprepared employee to represent your company, you shouldn’t send out […]
Building Out Your Digital Strategy | 5 Tools for a Winning Marketing Plan Read More »
Crafting a social media strategy is a tricky. If you don’t post often enough, your audience will forget about you; if you post too often, they’ll tune out your posts – or Facebook will. With algorithms on Facebook and Instagram updating frequently, it’s hard to predict how many of your posts your audience will see, much less how they will respond. So how do you post enough to stay relevant without posting so much that you get unfollowed? Remember that when building social media strategy, you’re writing for two audiences: your fans and an algorithm. 1. Quality > Quantity This […]
How Often Should I Post for My Social Media Strategy? | 4 Tips and Tricks Read More »
In an age where everything is algorithm-based and jobs are falling to computers rather than humans, art is not only inspiring – it’s essential. It is born from a creative spark, a clever thought, an original and unique human mind. It allows us to communicate ideas to one another in a way that elicits empathy and emotion. Content marketing, if done right, accomplishes the same thing. The ideas that we communicate with our brand and our words should strike the heart of our audience. Our thoughts should inspire others and encourage exploration of thought. If a computer or an algorithm […]
You may have already heard the buzz. Google has recently launched Google Posts for businesses. Google entered into the post arena by initially allowing high profile entities to post directly on search to drive site traffic, and at the end of June, opened it up to the business world. Where do Google Posts go? Businesses can use Google Posts to post events, products and services that can be found in both search and in maps. What does this mean for your business? How your business wants to use Google Posts is entirely up to you. From a creative perspective, the […]
7 Storytelling Plots for Marketing | Tell Your Story Well Storytelling is essential to your branding and your life. Stories help us share, connect, learn, and find where we belong. That’s why we’re 22 times more likely to remember stories than facts. The way we tell stories has changed, from oral traditions to writing to
7 Storytelling Plots for Marketing | Tell Your Story Well Read More »
Your headlines are gripping. Your grammar is great. Your content is helpful. So why aren’t your readers, well, reading? The answer is simple: you need to format your content for the web. Did you like that lead in? Yoast didn’t. In fact, it dropped my readability score from “Good” to “Needs Improvement.” Reading online is an entirely
Every now and again, an algorithm update comes along to shake up our reports. On March 8th, Google quietly rolled out the loosely-confirmed Fred algorithm update. According to industry reports, sites affected by Fred saw drops in traffic of 90% (yes, ninety percent) and upwards. While this happened, agency teams, writers, and SEOs went to
Many of us see TV commercials, especially during big events like the Superbowl, and chuckle or smile — especially if they’re done right. We wanted to give you a behind the scenes look into the preparation and filming of a commercial branding shoot this spring for Villano | MD — a facial aesthetics and plastic surgery center
What if your clients looked forward to receiving your marketing? What if they spent twenty minutes with it and shared it with their friends? Build an audience that builds your business with content marketing. Defining Effective Content Marketing Content marketing is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” The keywords here are valuable, relevant, and consistent. The average consumer is hit with nearly 3,000 marketing messages every day. Make yours stand out by […]
