Every now and again, an algorithm update comes along to shake up our reports. On March 8th, Google quietly rolled out the loosely-confirmed Fred algorithm update. According to industry reports, sites affected by Fred saw drops in traffic of 90% (yes, ninety percent) and upwards. While this happened, agency teams, writers, and SEOs went to […]
Many of us see TV commercials, especially during big events like the Superbowl, and chuckle or smile — especially if they’re done right. We wanted to give you a behind the scenes look into the preparation and filming of a commercial branding shoot this spring for Villano | MD — a facial aesthetics and plastic surgery center
What if your clients looked forward to receiving your marketing? What if they spent twenty minutes with it and shared it with their friends? Build an audience that builds your business with content marketing. Defining Effective Content Marketing Content marketing is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” The keywords here are valuable, relevant, and consistent. The average consumer is hit with nearly 3,000 marketing messages every day. Make yours stand out by […]
So, what is SEO anyway? Let’s think about what is SEO, really. SEO can be the difference between your website’s success and it sitting in a lonely corner of the internet. SEO stands for “Search Engine Optimization” and essentially refers to getting your website to show up when people make relevant searches online – on
What is mobile marketing and how can I use it to grow my business? The desktop days are over – 80% of internet users own smartphones, and 90% of Facebook’s daily active users access the social media network via phones. As technology advances, more and more people are switching over to their smartphones for communication, social networking, and – you guessed it – purchasing. So what’s the best way to target your mobile audience? And what, exactly, is mobile marketing? Mobile Marketing Mobile marketing is a highly personal multi-channel digital marketing strategy that targets users on their smartphones or tablets. There […]
Welcome to 2017. We’re off to a great start. Let’s kick off the year by looking at the digital marketing trends of 2017. Let’s look at those that are poised to reign and those we’ll likely begin the sad goodbye to. Digital marketing is fast. Super fast. It changes with technology and with customer expectations. It’s influenced
We recently had a copywriter leave our team to start a digital marketing agency of their own. While we wished them well, I couldn’t help but reflect on the 10 years Savy has had in the international space, and the 45 years between our design and creative directors, alone. Serving clients from the small to
What it Takes to Start a Digital Marketing Agency Read More »
The goal of developing a content plan is to create meaningful content. Anything less creates confused and frustrated readers. As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be constructed around different departments of your company or brand. This is especially true if you want
As digital marketers and branding professionals, we frequently get introduced to successful organizations that have little to no digital presence. When these businesses decide to make the necessary push towards being more active on digital platforms, it’s an opportunity to make it a branding exercise to establish a digital voice to best attract their target
We’re always thinking about copy, SEO and how we can play nice with Google to get results for our clients. I recently researched the future of content to see what’s next. The discussion ranged from ‘the future will see less’ to ‘the future will see more’. The gap was enough to stump a writer. So, how then is the business person, short of the time and knowledge of today’s content trends supposed to understand? It seems both sides of the crystal ball of future content can agree on one thing: quality content matters. By developing quality content that provides value […]
Whether More or Less, Quality Content is the Present and Future Read More »
