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Social Media Strategy

How Often Should I Post for My Social Media Strategy? | 4 Tips and Tricks

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Crafting a social media strategy is a tricky. If you don’t post often enough, your audience will forget about you; if you post too often, they’ll tune out your posts – or Facebook will. With algorithms on Facebook and Instagram updating frequently, it’s hard to predict how many of your posts your audience will see, much less how they will respond. So how do you post enough to stay relevant without posting so much that you get unfollowed? Remember that when building social media strategy, you’re writing for two audiences: your fans and an algorithm. 1. Quality > Quantity This […]

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Content Marketing | An Artist’s Tips

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In an age where everything is algorithm-based and jobs are falling to computers rather than humans, art is not only inspiring – it’s essential. It is born from a creative spark, a clever thought, an original and unique human mind. It allows us to communicate ideas to one another in a way that elicits empathy and emotion. Content marketing, if done right, accomplishes the same thing. The ideas that we communicate with our brand and our words should strike the heart of our audience. Our thoughts should inspire others and encourage exploration of thought. If a computer or an algorithm […]

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What is Google Posts | Post for Best Practices

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You may have already heard the buzz. Google has recently launched Google Posts for businesses. Google entered into the post arena by initially allowing high profile entities to post directly on search to drive site traffic, and at the end of June, opened it up to the business world. Where do Google Posts go? Businesses can use Google Posts to post events, products and services that can be found in both search and in maps. What does this mean for your business? How your business wants to use Google Posts is entirely up to you. From a creative perspective, the […]

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content marketing

Effective Content Marketing | The Ins and Outs

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What if your clients looked forward to receiving your marketing? What if they spent twenty minutes with it and shared it with their friends? Build an audience that builds your business with content marketing. Defining Effective Content Marketing Content marketing is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” The keywords here are valuable, relevant, and consistent. The average consumer is hit with nearly 3,000 marketing messages every day. Make yours stand out by […]

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The Importance of Mobile Marketing

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What is mobile marketing and how can I use it to grow my business? The desktop days are over – 80% of internet users own smartphones, and 90% of Facebook’s daily active users access the social media network via phones. As technology advances, more and more people are switching over to their smartphones for communication, social networking, and – you guessed it – purchasing. So what’s the best way to target your mobile audience? And what, exactly, is mobile marketing? Mobile Marketing Mobile marketing is a highly personal multi-channel digital marketing strategy that targets users on their smartphones or tablets. There […]

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