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savy agency search engine optimization

Inbound Marketing Lead Generation Software vs Google

It seems like it’s been forever since I’ve written a blog. I used to write them in my sleep. But now, almost 10 years after Savy’s launch, our content team manages most of the new content creation. This week we received a question from a client about lead generation software vs Google. It kickstarted a conversation around privacy on the web and […]

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Drones in marketing

Drones in Marketing | A New Era in Visual Marketing

On June 21, 2016, the Federal Aviation Administration (FAA) released the new rules and regulations for small unmanned aircraft, or drones. With the rules going into effect on August 29, it’s got us thinking about how these new regulations will affect the use of drones in marketing. From production value to telling stories that could previously never be told, drones could have a large influence on the present and future of marketing. Previous to the introduction of the FAA’s new drone laws, regulations were tight and only certain states could be used for drone testing. At Savy, we’re hot on […]

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manufacturing branding agency

What to Look For in a Branding Agency for Manufacturing Companies

One of the greatest challenges faced by manufacturing companies is being found online. Because merely having a website doesn’t bring in leads. And having a strong logo doesn’t necessarily mean customers will connect with your brand. Hiring a branding agency for manufacturing companies that specializes in alleviating the pains these types of companies experience can help them get found online and establish a connection with their brand. What should you look for when seeking a manufacturing branding agency? Proven experience in lead generation, consistency in brand identity and marketing efforts that have led to sales and increased ROI. Why Choose […]

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RIP Google PageRank dies

Google PageRank Metric Dies | A Step Towards Leveling the Field

For many Internet marketers and search engine optimizers, Google PageRank has been one of the most important factors in evaluating website quality. For many businesses, individuals and SEO and marketing professionals, if their optimization efforts resulted in a PageRank increase of one or two, then a celebration was in order. Now, it appears as if Google has decided to level the playing field, or make it more difficult for people to collect high ranking domains to be sold for profit. At Savy, we first noticed the disappearance of Google PageRank when doing some research for a new client. With each […]

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Increasing Facebook engagement

Drive Website Traffic by Increasing Facebook Engagement

When it comes to social media marketing, Facebook still reigns as the world’s biggest content channel. Shareaholic research has found that Facebook now drives 25% of all traffic to websites and continues to grow, more so than all other social networks combined. It’s clear that businesses need to be on Facebook, but in order to drive leads and website traffic, what can companies do? Increase Facebook engagement. When Facebook users are liking, sharing and interacting with your content in their newsfeed, engagement increases and so does traffic. Increasing Facebook Engagement Yes, it’s important for businesses to have a Facebook page, […]

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2016 Google algorithm updates

2016 Google Algorithm Updates | Mobile Friendly Ranking and More

To report on all of the 2016 Google algorithm updates would be nearly impossible. Because, naturally, the search giant makes 500-600 changes a year. We can take a look back at the 2016 Google algorithm updates that had the biggest impact this year and look onward to upcoming changes that have already been announced. Many

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Google Partner agency

Savy Officially a Proud Google Partner Agency

At Savy, we’re pleased to announce our certification as a Google Partner agency. In 2015, we completed the exams necessary to become a Google AdWords and Google Analytics certified agency. Now, we have met all of the requirements to become a certified Google Partner agency. Google Partner Agency Requirements Create and complete a Google Partners company profile. This allows Google to list the agency on their Partner Search. Get certified in Google AdWords to prove advanced knowledge of the program. Show the agency has a healthy amount of activity by meeting the spend requirement across its managed accounts. Implement Google’s […]

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