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Why Google is Changing Search Results and What You Can Do to Fix It

Google’s Search Filter Often our clients call us after noticing they’re ending up with different search results between themselves and friends, coworkers and family when searching for the exact same things. They’re wondering if Google is filtering their search results based upon their user preferences or profile. They’re wondering why Google is changing search results.

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B2C Marketing and the Power of the Social Customer

Welcome to the social B2C customer mindset. From our experience building marketing communications that are relevant for today’s customer, there seem to be a few keys to social B2C marketing. In effect, they turn traditional B2C marketing on its head, incorporating experience, social engagement and harnessing the power of the new “right now” social customer.

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