In Google’s ongoing quest for high quality user experience and a better Internet, pure spam penalties may be the next big thing in content quality. Google has already made it clear that content matters and if all of the algorithm updates centered on quality content haven’t scared your web efforts enough, pure spam penalties will have you running away screaming. While that may be an exaggeration, the prospect of Google de-indexing your site due to pure spam penalties is frightening for any company. What are pure spam penalties? Pure spam penalties occur when pages on a website use techniques outside […]

At Savy we have been thinking about Google My Business page quality. We recently did some work on a client’s Google+ page and ran into an error none of us had seen before. When logged in as the client, we saw a bright red banner across the top of the page that read, “Google has suspended your page due to quality issues.” Upon further investigation, this seems to happen regularly, as evident in the number of threads on Google’s support forums. The root of most problems pointed to Google My Business page quality. Google has developed a list of guidelines […]

At Savy, we recently transitioned our website to HTTPS. After considering all of the factors – SEO benefit, user experience and web security, it made sense to us to make the move. Should your small businesses make the move to HTTPS? What benefits come along with that? Are there any disadvantages? What’s the difference between HTTP and HTTPS? Usually, HTTP website traffic is unencrypted as opposed to HTTPS. The common protocol that provides a secure connection when accessing a secure website is TLS (Transport Layer Security). Previous versions are also known as SSL (Secure Sockets Layer). A common misconception about […]

The Internet has been abuzz since Google’s big announcement on Monday. The Internet giant announced a restructuring that makes Google a subsidiary of a bigger parent company called Alphabet. Alphabet is a collection of companies, the largest of which being Google. Other subsidiary companies include the X lab, which develops new efforts like Wing, a drone delivery service, Google Investments and more. This alone is pretty monumental news, but what’s got SEOs vibrating with speculation is Alphabet’s new domain – https//abc.xyz. With the Internet’s authority on search choosing a new home on .xyz, many wonder, could this be the end […]

(BEND, Ore.) FOR IMMEDIATE RELEASE August 7, 2015 — Bend, Oregon-based Savy Agency is pleased to announce they are now a Google Adwords certified agency as well as a Google Analytics certified agency. Google certifications demonstrate that at least one person at an agency has proficiency in both the basic and advanced concepts of Google’s tools. As a Google-qualified company, Savy can help businesses use these tools to measure and analyze their presence online. As a Google Adwords and Google Analytics certified agency, Savy can provide: Web measurement Custom insight reporting Content experiments Eye tracking optimization Ongoing consulting and reporting […]

At Savy Agency, we’re more than just an agency providing the best web design in Bend Oregon. When it comes to surviving in the digital world it’s exactly what you need. We’re a full service digital marketing agency. In addition to offering web design in Bend Oregon (and all over the world), we also provide the following services: Brand positioning Brand identity Logo design Copywriting services Search engine optimization (SEO) Responsive web design Social media Email marketing Software and apps Blogging, analytics and reporting WordPress Web Design in Bend Oregon Because we’re a digital marketing agency, we can create your […]

The more traffic you drive to your site the more conversions. That makes sense, right? Wrong. While in theory driving more traffic to your website would result in more leads and conversions, it doesn’t always work out that way. What business owners should be hoping for is more qualified traffic rather than just more traffic. […]

Categories and tags within the WordPress platform have substantial SEO benefits when used correctly. When used in the wrong way, tags and categories create duplicate content, which could result in penalties in ranking by Google and other search engines. It’s important to use tags and categories with caution, but not to fear them. What is duplicate content? According to Google: “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.” How does WordPress create duplicate content? Due to WordPress’ background in […]

Today, July 1, 2015, marks a historical change for the state of Oregon. In November of 2014, Oregon voters approved the legalization of marijuana for recreational use, which goes into effect today. Previously, medical marijuana had been legal in Oregon, as well as in twenty other states and the District of Columbia. Oregon now joins Colorado, Washington and Alaska as the first states in the nation to legalize marijuana for recreational use. Rebranding Marijuana As marijuana laws, and the voodoo surrounding it, lift, as will the diversity and scope of the market. With the legalization of marijuana in four states […]

Every once in awhile you read articles claiming, “Email marketing is dead!” Contrary to this belief, email marketing is alive and well and if you learn how to use it properly it can become a key element of your marketing campaign. Emails can be tracked, which makes calculating ROI easier. Additionally, email marketing is affordable and can easily compliment your SEO strategies and social media efforts. Here are four ways how to make email marketing work for your business: Subject Lines Subject lines play a large role in the success of your email marketing campaigns. It’s the first thing people […]

It’s no secret that Google releases upwards of 500 algorithm updates every year. Many fly under the radar unnoticed and others, like the Panda, Penguin and mobile update, have more publicity. Recently, what is now being dubbed the Phantom 2 update has been implemented without warning and has caused a large impact on websites. Some sites saw Google organic traffic sway 10-20%, either up or down due to the latest Phantom update. History of the Phantom Update In May of 2013 while the SEO community prepared for the Penguin 2.0 update that targeted unnatural links, a different, unannounced update swooped […]

Writing is something not everyone can do, even if they have fair command over their language. Good copy is written in a way that attracts readers. And, it keeps them engaged. 1. Write Crafted Content When people find information online, they land on pages that a business or blogger has carefully and regularly published to hopefully meet the needs of the person that landed there. That’s the goal. Naturally, the goal for sales copy is to generate a sale. The goal for a blog post is to develop and nurture a reader base that generates engagement. 2. Write for the […]