Over the course of the past few months we’ve talked about how different aspects of digital marketing affect how you get found online. From utilizing engagement and social media as a new best practice of SEO to posting regular blog content, these elements all play into how you’re found online. Now, we’re going to talk about the importance of online reviews and how they impact local SEO. As we’ve learned in the past, how you engage users online and what they say about you can have a huge impact on your website traffic. Importance of Online Reviews Informing consumer purchasing […]

Last week, Christina and I sat down with Joseph Ditzler. Joe is a business writer for The Bulletin in Bend, Oregon. He was interested to hear about how at Savy Agency we use social media within the digital marketing strategies we develop for our clients. One of our biggest success stories has been the branding […]

Whether you choose a small boutique digital marketing company to handle your integrated marketing campaigns, or a large corporation with hundreds of clients, one of the most important determining factors comes down to trust. The business world is competitive, and with so many companies that both spring up and flop each year, it’s important to choose a reliable digital marketing company that you can count on in a pinch. At Savy, we pride ourselves on being a digital marketing company you can trust. When you place your trust in us, it allows us to do what we do best – […]

With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement. Engaging the correct audiences will be the newest best practice of SEO. And, getting them to become loyal to your brand will be the biggest challenge in 2016. Engagement doesn’t seem like it would necessarily be a best practice of SEO. But, when users are actively engaged, it will drive more traffic to your website. […]

Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting […]

Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting […]

Publishing regular blog content can be hard. And we’re not talking regular in the sense of boring and generic. We’re talking frequency. You get caught up doing the business of business and it falls by the wayside. Some people don’t think they are good enough writers and others just don’t want to do it. But […]

At Savy, we believe in putting the right people in the right positions. We know that when people are allowed to perform the skills that suit them best they thrive and so does the company they represent. We’ve always taken this to heart, whether it be in hiring a graphic designer, copywriter, or WordPress developer. When it came time to hire a new project manager, we searched for the perfect fit. Someone detail oriented who is very organized and has incredible people skills. Sometimes it takes a very organized person to wrangle the creative types. We needed someone personable who […]

FOR IMMEDIATE RELEASE: Savy Agency | Santa Barbara Ca Receives 2015 Best Marketing Agency Santa Barbara Award SANTA BARBARA September 15, 2015 — Savy Agency | Santa Barbara CA has been selected for the 2015 Best of Santa Barbara Award in the Marketing Agency category by the Santa Barbara Award Program. Each year, the Santa Barbara […]

As a digital marketing company, we may be a little biased, but it’s only because we firmly believe in what we do and the measurable benefits of hiring digital marketing companies to be your next marketing partners. Digital marketing companies can provide engaging online experiences for your clients and increased ROI for your company. Digital marketing companies combine all of the elements necessary for an interactive and successful branding and marketing force. With digital marketing companies, you’ll get more than just a website, more than print advertising, more than SEO and PPC, more than social media. The beauty is with […]

As a digital marketing agency, we may be a little biased, but it’s only because we firmly believe in what we do and the measurable benefits of hiring a digital marketing agency to be your next partner. A digital marketing agency should be your next partner for a number of reasons that all add up to a more engaging online experience for your clients and increased ROI for your company. A digital marketing agency combines all of the elements necessary for an interactive and successful branding and marketing force. At a digital marketing agency, you’ll get more than just a […]

In Google’s ongoing quest for high quality user experience and a better Internet, pure spam penalties may be the next big thing in content quality. Google has already made it clear that content matters and if all of the algorithm updates centered on quality content haven’t scared your web efforts enough, pure spam penalties will have you running away screaming. While that may be an exaggeration, the prospect of Google de-indexing your site due to pure spam penalties is frightening for any company. What are pure spam penalties? Pure spam penalties occur when pages on a website use techniques outside […]