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If you’ve ever gotten a new pet, then you’ve likely experienced personalized marketing firsthand. From the moment that new dog, cat, or hamster enters your home, somehow, the algorithm has you pegged.  Suddenly, your social media feeds are flooded with ads for ergonomic water bowls, fluffy beds, and gourmet kibbles for your four-legged friend. You discover that puppy bow ties are a whole, thriving industry. Amazon knows you need a cat tower in every room of the house (and offers targeted discounts to make sure you get them).  And it’s not just the pet-specific brands that are going to pick […]

Imagine if life came with a script and stage directions. They could help you navigate social situations, guide you through difficult conversations, and even help you make big life announcements! While that’s sadly not available, you can create clear brand guidelines to keep your brand consistent, differentiate it from competitors, and guide your editorial and visual brand identities. And a marketing agency can help make it happen.    What’s the deal with brand guidelines anyway? Brand guidelines are internal documents or decks that companies can use to decide their brand’s overall direction. These guidelines help to inform visual and editorial […]

Pinterest: the dark horse of social media. In its 10-year history, the online platform has amassed over 442 million active users—and the highest percentage of female users of any social media site.  Plot twist: Pinterest isn’t just a social media site where women go to find DIY inspiration, InstaPot recipes, and fresh ideas. It’s a behemoth of a search engine that uses an intelligent algorithm to serve up relevant information to the right people at the right time. Take Denver-based startup Artifact Uprising, for example. All it took was one viral pin to generate over 48 thousand organic website clicks […]

It’s that time of year again. Mariah Carey has climbed out of 1994 and back into the Top 40. You can’t get away from the sound of jingling bells, and everything on the menu comes with a side of “Christmas Cheer.” Whether you love it or loathe it, there’s no denying that the holiday season will impact your brand’s end-of-year performance. But after a fraught year—hello pandemic, politics, murder hornets, and more—your holiday marketing strategy is either the last thing on your mind or just one more potential pitfall you’d rather avoid. But we don’t recommend putting your head in […]

“Sometimes reality is too complex. Stories give it form.” — Jean-Luc Godard Back in 2015, the Harvard Business Review, predicted data-driven storytelling would be the next big trend in content marketing. And they weren’t talking about binary code short stories or the Matrix’s digital rain. The reality of data-driven storytelling is much more routine (and much more exciting) than that. It’s a way of looking at the world and translating facts into emotions that inspire brand love.  What is data-driven storytelling?  Which would you prefer to read: endless columns of data or a story about that data’s real-world impact? If […]

Sometimes, running a business can feel like juggling chainsaws. Between sales leads, production, HR, research and development, and keeping the lights on, marketing can feel like an afterthought. But when you drop your marketing best practices, you run the risk of cutting your business off at the knees. That’s where digital marketing agencies (like Savy) can come in handy. So, how do you know if it’s time to bring in the pros? We’ve got a few telltale signs and brand milestones to help you make the decision.  Signs It’s Time to Outsource Your Marketing You’re not sure where to start […]

Brand positioning has become increasingly important—and challenging—since the start of the 21st century. What used to be a slow dance between brands and consumers has evolved into a crowded parade akin to Carnival festival. Now consumers have more choices than ever, and every brand is dressed in their flashiest attire vying for attention.  With social

Developing a new website is like renovating your house. It’s easy to get excited and jump ahead to the fun parts. But for your website to be successful, you need to start with the foundation. In other words, why are you developing this website? What’s the plan? Without a clear goal, your website will end up feeling like the Winchester Mystery House: beautiful on the outside but meandering and dysfunctional on the inside.  So, at what point do you hire a web developer to bring your plans to fruition? For a successful collaboration, there are a few steps to take […]

The new Google Analytics provides customer-centric measurements instead of measurements fragmented by device and/or by platform. It uses identity spaces, including marketer-provided IDs and Google signals from users opted into ads personalization, to give you a wholistic view of how customers interact with your business. You can see if customers discover your business from a digital

Pay-per-click advertising (PPC) has become a versatile workhorse in the marketing world, working behind the scenes to boost search rankings. More than 7 million advertisers invested a total of $10.1 billion in PPC ads in 2017. Sales steadily increased in 2019 as digital ad spending surpassed traditional media. Once negatively judged for an obvious sales style, PPC services and ads are now as commonplace to consumers as emojis.  By 2018, a mere 1 percent of consumers felt negatively about this form of paid advertising. In fact, last year, 65 percent of paid ads were clicked with intent to purchase. So […]