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The Newest Best Practice of SEO? Engagement

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With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement. Engaging the correct audiences will be the newest best practice of SEO. And, getting them to become loyal to your brand will be the biggest challenge in 2016. Engagement doesn’t seem like it would necessarily be a best practice of SEO. But, when users are actively engaged, it will drive more traffic to your website. […]

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Inbound vs Outbound Marketing in Today’s Digital Era

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Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting

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Inbound vs Outbound Marketing in Today’s Digital Era

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Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting

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lauren kirchoff project manager

Introducing Savy’s New Project Manager: Lauren Kirchoff

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At Savy, we believe in putting the right people in the right positions. We know that when people are allowed to perform the skills that suit them best they thrive and so does the company they represent. We’ve always taken this to heart, whether it be in hiring a graphic designer, copywriter, or WordPress developer. When it came time to hire a new project manager, we searched for the perfect fit. Someone detail oriented who is very organized and has incredible people skills. Sometimes it takes a very organized person to wrangle the creative types. We needed someone personable who […]

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Savy team digital marketing agency

Digital Marketing Companies: Your Next Partners

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As a digital marketing company, we may be a little biased, but it’s only because we firmly believe in what we do and the measurable benefits of hiring digital marketing companies to be your next marketing partners. Digital marketing companies can provide engaging online experiences for your clients and increased ROI for your company. Digital marketing companies combine all of the elements necessary for an interactive and successful branding and marketing force. With digital marketing companies, you’ll get more than just a website, more than print advertising, more than SEO and PPC, more than social media. The beauty is with […]

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Savy team digital marketing agency

Why a Digital Marketing Agency Should Be Your Next Partner

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As a digital marketing agency, we may be a little biased, but it’s only because we firmly believe in what we do and the measurable benefits of hiring a digital marketing agency to be your next partner. A digital marketing agency should be your next partner for a number of reasons that all add up to a more engaging online experience for your clients and increased ROI for your company. A digital marketing agency combines all of the elements necessary for an interactive and successful branding and marketing force. At a digital marketing agency, you’ll get more than just a […]

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Pure spam penalties

Pure Spam Penalties: The Next Big Thing in Content Quality?

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In Google’s ongoing quest for high quality user experience and a better Internet, pure spam penalties may be the next big thing in content quality. Google has already made it clear that content matters and if all of the algorithm updates centered on quality content haven’t scared your web efforts enough, pure spam penalties will have you running away screaming. While that may be an exaggeration, the prospect of Google de-indexing your site due to pure spam penalties is frightening for any company. What are pure spam penalties? Pure spam penalties occur when pages on a website use techniques outside […]

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Google My Business page quality

How Does Your Google My Business 'Page Quality' Stack Up?

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At Savy we have been thinking about Google My Business page quality. We recently did some work on a client’s Google+ page and ran into an error none of us had seen before. When logged in as the client, we saw a bright red banner across the top of the page that read, “Google has suspended your page due to quality issues.” Upon further investigation, this seems to happen regularly, as evident in the number of threads on Google’s support forums. The root of most problems pointed to Google My Business page quality. Google has developed a list of guidelines […]

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