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The hit show Mad Men took America by storm when it premiered in 2007. Audiences were captivated by the fashion, makeup, and hedonistic lifestyle of Sterling Cooper’s ad executives. But for marketing professionals like us, the show’s portrayal of The Golden Age of advertising held our interest. It’s fascinating to compare the dawn of brand identity and voice to today’s marketing, driven by tech and unique customer interaction. Here are a few examples of modern-day interactive content that would puzzle Don Draper but equal big wins for the companies that do them well.   Interactive Content: Product Demos When the consumer […]

Creative agencies are a curious blend of marketing professionals, data scientists, creative prodigies, and business gurus. No one is more qualified to come up with a brilliant campaign or to straighten out your business messaging than an agency united by talent and vision. Still, we know how hard it is to identify the best creative

Think back to when you were a teenager. There was probably a time when your parents asked you to do something, like get a haircut or study for your driver’s test. You might have scoffed at their suggestion and moved on to the next thing. But, if your friends made the same suggestion that day, you’d nod and think, What a great idea. We feel the strength of peer influence from an early age, which carries over into how we interact with the world as adults—including the brands we trust and follow. For modern brands, influencer marketing has now taken […]

Standing out from the crowd is important. A well-crafted brand identity (like those our graphic designer in Bend, Oregon, creates) can make all the difference in capturing the attention of your target audience and leaving a lasting impression. Now, when it comes to logos, it’s essential to start with this important question: what should the

We often hear the Internet called the Wild Wild Web. Instead of picturing two cowboys in a fast-draw duel outside a saloon, we think it calls to mind the animal kingdom. And in the wild of the web, social media channels are like new dominant animal groups popping up—each vying for the top spot in

Every good marketer knows numbers matter. So when we run across a mind-blowing stat, we have to share it! According to the SEO analytics tool, Afrefs, “90.63% of pages get no organic traffic.” That means that 90% of content on the internet never reaches its intended audience.  So, why is it there?  Well, it’s easy

We know it takes creative sweat and artistic magic to generate unique branding that stands out in a crowded marketplace—because it’s part of what we do! The last thing we want is for our client’s brand identity to be snatched up by a competitor. To ensure that doesn’t happen, we encourage our clients to let

We’re picking up our “Metrics Explained” series with a new topic: how Google Analytics 4, G4, is impacting common metrics like CTR, users, and sessions. One of the most significant changes is how click-through rates are now presented more broadly in the data. So what is a good click-through rate and does it still matter

Everyone is talking about it. Open AI’s language tool called ChatGPT is turning heads in more than one industry, especially marketing. Why? Well, it’s great at writing— really great. And while we’re familiar with AI in the form of self-driving cars, online editing tools like Grammarly, and virtual assistant technology like Siri and Alexa, this

In over sixteen years of working with top brands across industries, we’ve learned a thing or two about the power of a targeted SEO strategy. When seeking professional SEO services, most brands want a combination of these three things:  Organic Keywords: “Let’s get an amazing organic strategy onboard.” PPC Campaigns: “We are chasing big sales