Blog

In a culture of instant gratification and short attention spans, it takes a powerful statement (and online obsession) to gain traction. And while beauty may be in the eye of the beholder, beauty (and other) trends are in the hands of the phone holder. Investing in a good mobile marketing strategy is no longer a luxury for brands; it’s a success-making necessity. Let’s explore how to do it well.  The Stats Behind Mobile Marketing  We’re about to drop a profound piece of knowledge. Ready for it? Mobile marketing is marketing aimed at customers on their (can you guess?) mobile devices. […]

Today’s consumers expect more than just pretty packaging from product brands regardless of their industry or audience. Companies are embracing meaningful sustainability practices to serve a changing consumer landscape that includes environmentally conscious customers. At Savy, we help clients with their sustainable marketing goals. Over the years, we’ve witnessed how brands can successfully make eco-friendly

We’re not going to lie to you. AI is getting scary, as in scary good at impersonating human behavior. Pioneering machines to be human-like is a Herculean feat that the world’s top minds are still perfecting. And we’ll leave it up to them to decide whether to embrace AI with open arms or build underground

Marketing analytics can feel like an abstract data storm. But, if you look closely enough, that data tells a story and shows the trends that brands can utilize for success. Understanding which metrics are important and how to use them to your advantage is a powerful tool for your business. At Savy, we regularly use

Marketing is a disco ball of shifting priorities. It’s exciting and shimmery, but staying on top of it all can be challenging! And while the seventies are back in vogue, you don’t need to trend with the bell-bottoms and earth tones. Savy is here to help you get in on the trends worth following. Whatever your marketing flavor, our creative agency can put ourselves to work for you. Here are five top marketing trends that led the pack in 2023, starting with short-form video content. Enter: The Short-Form Video Trend Short-form video content is more than a Snicker’s ad for […]

Brands with a product—this one’s for you. Social commerce has changed how we (especially Gen Z and Millennials) purchase products online. Think about mindlessly scrolling through Stories when a product you’ve never heard pops up and piques your interest. The 20 percent off CTA and easy link swipe give you a quick endorphin boost as you click through and add to your cart—in a matter of seconds. And when it’s your target audience on the other side of the screen, you’ve made a quick connection that could result in years of brand loyalty.   The bottom line? Brands have more opportunity […]

At Savy, we’re not just about isolated digital marketing tactics. We call ourselves a full-service digital marketing agency because we marry strategy with creativity. Our team takes an innovative approach to your branding needs, whether we’re creating a fresh logo, a user-friendly, SEO-optimized website, or helping you launch a paid Google Ad campaign. Full-service digital

The hit show Mad Men took America by storm when it premiered in 2007. Audiences were captivated by the fashion, makeup, and hedonistic lifestyle of Sterling Cooper’s ad executives. But for marketing professionals like us, the show’s portrayal of The Golden Age of advertising held our interest. It’s fascinating to compare the dawn of brand identity and voice to today’s marketing, driven by tech and unique customer interaction. Here are a few examples of modern-day interactive content that would puzzle Don Draper but equal big wins for the companies that do them well.   Interactive Content: Product Demos When the consumer […]

Creative agencies are a curious blend of marketing professionals, data scientists, creative prodigies, and business gurus. No one is more qualified to come up with a brilliant campaign or to straighten out your business messaging than an agency united by talent and vision. Still, we know how hard it is to identify the best creative

Think back to when you were a teenager. There was probably a time when your parents asked you to do something, like get a haircut or study for your driver’s test. You might have scoffed at their suggestion and moved on to the next thing. But, if your friends made the same suggestion that day, you’d nod and think, What a great idea. We feel the strength of peer influence from an early age, which carries over into how we interact with the world as adults—including the brands we trust and follow. For modern brands, influencer marketing has now taken […]