As an SEO agency in beautiful Bend, Oregon, and Santa Barbara, CA, who along with brand positioning, brand identity and digital marketing, provides SEO services for clients from Bend to the middle east, I thought I’d take a moment and address this one:
SEO is: A fundamental piece of your online marketing and branding.
SEO is not: A one-time activity.
No matter what an SEO agency or bundled SEO + web design company tells you, a one and done, whirl and twirl, whatever you want to call it, to your website will never get you where you want to be online.
While yes, having the correct on and offsite elements in place will provide a humungous push into the online world, and may be reasonably effective with your slower-to-move competitors, it’s a moving target. Sorry to break it to you. The good news is that with a little effort and foresight, it’s an obtainable one. So, let’s clarify. You will need to do more than “do SEO” to your website once and call it done. You might compare it to every other marketing task in your business – they are all ongoing. It’s the same with SEO. You will want to watch it, change it, bootstrap into it and enhance and adjust it accordingly.
It’s relatively simple if you think of SEO in terms of something done to make search engines function more efficiently to provide better and more relevant results. That’s why you need SEO. For us as companies, we must have the experience in place so that when our customers find our brands, there’s a good fit. That takes looking at it as a branding element and piece of your online marketing that is ongoing and always evolving.
Have fun out there, and let us know if you need help.
Christina, The Savy Agency
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SEO is a process of improving the visibility of website or a webpage in Google and also other search engines. Thanks for giving some information about SEO.
Absolutely Pittsburgh SEO, and it takes more now than it used to, doesn't it?
Cheers!