“The golden key to more effective marketing: skillful storytelling.” We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes you on a journey— they know how to build suspense. […]
The Top Reasons Marketing Firms Need More Storytelling Read More »
Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody understands the term advertising firm. Most can connect it with the iconic advertisements and
Traditional Advertising Firms vs. Digital Advertising Firms Read More »
Read time: 5 min 15 sec | “Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands.” Over the last decade, content marketing has become an essential piece of any comprehensive marketing strategy. Since the digital revolution, content production platforms are cheaper and more
Why You Need a Content Marketing Agency in Your Pocket This Year Read More »
The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and design. And it will be about speed. I had a conversation
2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player Facebook has seen significant shifts in 2018. The main ones — aside from
Next Gen Social Media Marketing: Create Meaning Or Go Home Read More »
Read time: 5 minutes This article discusses what businesses look for concerning marketing support and why it matters for getting the ROI they need. The question has been asked for years, but even more so today. Should businesses hire digital marketing agencies or build internal marketing teams—or both? Whether you currently have one or neither
Digital Marketing Agencies or In-House: Top Considerations Read More »
If history were taught in the form of stories, it would never be forgotten — R Kipling. The same is true for data. Today’s brands are beginning to understand that their content will only be remembered if done right — at the right time and in the right format. These moments define the story. And
Ever wondered what happens to the data you share on social media, or through emails or comments? Once you signup for websites, or providers like Google or Facebook, you give up ownership of your data. That data gets tracked by engines and providers continuously. What you search, what you watch, what you listen to, and
Good content is always in demand. In fact, the creation of content is moving at a record-breaking pace, and markets are consuming the media faster than ever. It has been estimated that content marketing worldwide will increase by 16% annually through 2021. With the increasing demand, content studios are popping up alongside the marketing agency
Marketing Agency or Content Studio: L’Oreal’s Move Read More »
Good content is always in demand. In fact, the creation of content is moving at a record-breaking pace, and markets are consuming the media faster than ever. It has been estimated that content marketing worldwide will increase by 16% annually through 2021. With the increasing demand, content studios are popping up alongside the marketing agency
Marketing Agency or Content Studio: L’Oreal’s Move Read More »
