The Top Reasons Marketing Firms Need More Storytelling

The Top Reasons Marketing Firms Need More Storytelling

“The golden key to more effective marketing: skillful storytelling.” We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That...
Traditional Advertising Firms vs. Digital Advertising Firms

Traditional Advertising Firms vs. Digital Advertising Firms

Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...
The Marketing Agency of the Future

The Marketing Agency of the Future

The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and...