marketing agency Archives

marketing agencies adaptive experimentation

Adaptive Experimentation: Its Place for Digital Marketing Agencies

Leave a Comment / Blog / Molly Esselstrom

With billions of users worldwide, the internet is a place for creating, consuming, and sharing—a massive amount of—data daily. This data fuels the web and catches fire across the online arena, where trending topics turn on a dime and consumers are particular with where and how they interact. Digital marketing agencies make most of this accumulated data by analyzing and segmenting it to find trends, experiment, and develop smarter marketing strategies. What is adaptive experimentation? Adaptive experimentation, alongside validated learning and active planning, is a new approach to marketing strategy. It applies consumer data to segments like location and lifestyle […]

Adaptive Experimentation: Its Place for Digital Marketing Agencies Read More »

Agile Marketing: Why it’s more than a buzzword

Leave a Comment / Blog / Molly Esselstrom

Social media boasts massive numbers, both in terms of users and advertisers. Facebook has 2.2 billion users globally and more than 6 million advertisers, making it the most diverse platform for ad and audience. Instagram has 800 million users, and is the next shiny platform for brands after Facebook. While these numbers are significant, the

Agile Marketing: Why it’s more than a buzzword Read More »

Building an Agile and Integrated Campaign

Leave a Comment / Blog / Molly Esselstrom

With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a marketing campaign. This helps speed up the deliverables, but measuring performance and tracking data from each campaign takes time, as data is typically scattered across teams. Building an agile and integrated campaign can solve this

Building an Agile and Integrated Campaign Read More »

Using Online Advertising and PPC for Startups

Leave a Comment / Blog / Molly Esselstrom

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads, video ads, and more. But how and when should you

Using Online Advertising and PPC for Startups Read More »

Moments-Matter | How a Design and Marketing Agency Can Create Brand Trust

Leave a Comment / Blog / Molly Esselstrom

Consumers run the brand landscape. They change the way they feel about your brand in a moment. And with the current rate of nearly 80% of brand consumers stating they interact with a brand or a product online before they ever step a real or digital foot in a store, today’s top design and marketing

Moments-Matter | How a Design and Marketing Agency Can Create Brand Trust Read More »

Four Local Search Tactics You Can Implement this Year

Blog / Molly Esselstrom

It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let’s look at one Santa Barbara logo design and digital agency’s four local search tactics you can implement this year. Santa Barbara logo design and digital agency’s

Four Local Search Tactics You Can Implement this Year Read More »

Drones in Marketing | A New Era in Visual Marketing

Leave a Comment / Blog / Molly Esselstrom

On June 21, 2016, the Federal Aviation Administration (FAA) released the new rules and regulations for small unmanned aircraft, or drones. With the rules going into effect on August 29, it’s got us thinking about how these new regulations will affect the use of drones in marketing. From production value to telling stories that could previously never be told, drones could have a large influence on the present and future of marketing. Previous to the introduction of the FAA’s new drone laws, regulations were tight and only certain states could be used for drone testing. At Savy, we’re hot on […]

Drones in Marketing | A New Era in Visual Marketing Read More »

Do You Know If Your Small Business Marketing is Working?

4 Comments / Blog / Molly Esselstrom

Most small business owners know on a conceptual level what they should be doing when it comes to marketing. Have a website. Post to social media. Try to blog. Budget a portion of your small business marketing spend for pay per click ads and digital advertising. What most small businesses struggle with is how to match their digital marketing efforts with consumer behavior. It’s both an art and a science to figuring out how to get visitors to your site, engage them on social media and turn leads into sales. Is Your Small Business Marketing Working? Determining if your marketing […]

Do You Know If Your Small Business Marketing is Working? Read More »

Inbound vs Outbound Marketing in Today’s Digital Era

Leave a Comment / Blog / Molly Esselstrom

Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting

Inbound vs Outbound Marketing in Today’s Digital Era Read More »