Google Fred Update for Agencies

Google Fred Update for Agencies

Every now and again, an algorithm update comes along to shake up our reports. On March 8th, Google quietly rolled out the loosely-confirmed Fred algorithm update. According to industry reports, sites affected by Fred saw drops in traffic of 90% (yes, ninety percent)...

Behind the Scenes of a Commercial Shoot

  Many of us see TV commercials, especially during big events like the Superbowl, and chuckle or smile — especially if they’re done right. We wanted to give you a behind the scenes look into the preparation and filming of a commercial branding shoot this...
What is SEO Anyway?

What is SEO Anyway?

So, what is SEO anyway? Let’s think about what is SEO, really. SEO can be the difference between your website’s success and it sitting in a lonely corner of the internet. SEO stands for “Search Engine Optimization” and essentially refers to getting your website...
What it Takes to Start a Digital Marketing Agency

What it Takes to Start a Digital Marketing Agency

We recently had a copywriter leave our team to start a digital marketing agency of their own. While we wished them well, I couldn’t help but reflect on the 10 years Savy has had in the international space, and the 45 years between our design and creative...
Developing a Content Plan | The Fundamentals

Developing a Content Plan | The Fundamentals

The goal of developing a content plan is to create meaningful content. Anything less creates confused and frustrated readers. As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be...