writing web copy

UX Writer

Why Your Brand Needs a UX Writer This Year

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User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a user is interacting with a site, and what types of interactions are happening. An example would be, are they clicking a button and leaving? Are they lingering on a page for a full 5 minutes? And more importantly, do you know why? Check out why your brand needs a UX writer and ux copy this year. […]

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Google Partner agency

Whether More or Less, Quality Content is the Present and Future

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We’re always thinking about copy, SEO and how we can play nice with Google to get results for our clients. I recently researched the future of content to see what’s next. The discussion ranged from ‘the future will see less’ to ‘the future will see more’. The gap was enough to stump a writer. So, how then is the business person, short of the time and knowledge of today’s content trends supposed to understand? It seems both sides of the crystal ball of future content can agree on one thing: quality content matters. By developing quality content that provides value […]

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How does Google's Phantom 2 update effect websites?

How Does the Phantom 2 Update Affect Your Business’ Website?

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It’s no secret that Google releases upwards of 500 algorithm updates every year. Many fly under the radar unnoticed and others, like the Panda, Penguin and mobile update, have more publicity. Recently, what is now being dubbed the Phantom 2 update has been implemented without warning and has caused a large impact on websites. Some sites saw Google organic traffic sway 10-20%, either up or down due to the latest Phantom update. History of the Phantom Update In May of 2013 while the SEO community prepared for the Penguin 2.0 update that targeted unnatural links, a different, unannounced update swooped […]

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tim duddy

3 Rules of Writing for Your Blog

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Writing is something not everyone can do, even if they have fair command over their language. Good copy is written in a way that attracts readers. And, it keeps them engaged. 1. Write Crafted Content When people find information online, they land on pages that a business or blogger has carefully and regularly published to hopefully meet the needs of the person that landed there. That’s the goal. Naturally, the goal for sales copy is to generate a sale. The goal for a blog post is to develop and nurture a reader base that generates engagement. 2. Write for the […]

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Digital Marketing Agency, Savy, Launches Ongoing Content Marketing and Blogging

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FOR IMMEDIATE RELEASE | Bend 3/12/2015 Savy Agency, a digital marketing agency with locations in Bend Oregon and Santa Barbara California, has launched an ongoing content marketing and blogging side of their agency. Savy implemented the ongoing support services in response to client demand for consistent and high-quality traffic to their websites. This move has

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What is a Digital Marketing Agency?

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As the internet has drastically altered the way in which information is shared, digital marketing incorporates the use of all digital devices, such as desktops, laptops, mobile devices, and tablets to engage with technology mediums such we websites, email, web apps and social media. Digital marketing uses several channels to create strategies that are fully integrated (what’s an integrated marketing campaign?) to support and leverage the strengths of these channels.

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google

How to Make Google Hummingbird Love You | A Small Business Guide

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Google Hummingbird is an entirely new search algorithm launched by Google at the end of 2013 to celebrate their 15th birthday. It was developed for speed and accuracy of searcher’s time and search results. The Hummingbird attempts to answer questions in a more meaningful way. That’s it. Leave it to Google and its tiny bird to do just that. With Google Hummingbird, we see the smartening of the search engines to read and understand the meaning and context behind a search. To do this, the Hummingbird looks at more of the full phrase, rather than just the words it contains. […]

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