Imagine a world where websites load instantly on your mobile phone. Typically, when you’re searching on your phone, you need information immediately and you don’t have time to wait for even the most beautiful sites to load their large images and content. Fortunately, the dream of instantly loading pages is becoming a reality, thanks to […]

It seems like it’s been forever since I’ve written a blog. I used to write them in my sleep. But now, almost 10 years after Savy’s launch, our content team manages most of the new content creation. This week we received a question from a client about lead generation software vs Google. It kickstarted a conversation around privacy on the web and […]

On June 21, 2016, the Federal Aviation Administration (FAA) released the new rules and regulations for small unmanned aircraft, or drones. With the rules going into effect on August 29, it’s got us thinking about how these new regulations will affect the use of drones in marketing. From production value to telling stories that could previously never be told, drones could have a large influence on the present and future of marketing. Previous to the introduction of the FAA’s new drone laws, regulations were tight and only certain states could be used for drone testing. At Savy, we’re hot on […]

One of the greatest challenges faced by manufacturing companies is being found online. Because merely having a website doesn’t bring in leads. And having a strong logo doesn’t necessarily mean customers will connect with your brand. Hiring a branding agency for manufacturing companies that specializes in alleviating the pains these types of companies experience can help them get found online and establish a connection with their brand. What should you look for when seeking a manufacturing branding agency? Proven experience in lead generation, consistency in brand identity and marketing efforts that have led to sales and increased ROI. Why Choose […]

For many Internet marketers and search engine optimizers, Google PageRank has been one of the most important factors in evaluating website quality. For many businesses, individuals and SEO and marketing professionals, if their optimization efforts resulted in a PageRank increase of one or two, then a celebration was in order. Now, it appears as if Google has decided to level the playing field, or make it more difficult for people to collect high ranking domains to be sold for profit. At Savy, we first noticed the disappearance of Google PageRank when doing some research for a new client. With each […]

When it comes to social media marketing, Facebook still reigns as the world’s biggest content channel. Shareaholic research has found that Facebook now drives 25% of all traffic to websites and continues to grow, more so than all other social networks combined. It’s clear that businesses need to be on Facebook, but in order to drive leads and website traffic, what can companies do? Increase Facebook engagement. When Facebook users are liking, sharing and interacting with your content in their newsfeed, engagement increases and so does traffic. Increasing Facebook Engagement Yes, it’s important for businesses to have a Facebook page, […]

To report on all of the 2016 Google algorithm updates would be nearly impossible. Because, naturally, the search giant makes 500-600 changes a year. We can take a look back at the 2016 Google algorithm updates that had the biggest impact this year and look onward to upcoming changes that have already been announced. Many […]

To avoid being totally cliche we’ll refrain from the ‘a picture is worth a 1,000 words adage’, however, when it comes to photography for web design, a picture could end up being worth a 1,000 leads, 1,000 likes, 1,000 sales and 1,000% increase in engagement on your campaigns. Depending upon how well it’s done, 1,000 […]

When it comes to launching a startup business, it can be a struggle. While there’s the overwhelming and overarching feelings of excitement and anticipation, a lot of work and anxiety goes into launching a new company. Startup branding may be one of the best first steps you can take to relieve some of your fears, […]

After nine amazing years in Downtown Bend, Savy Agency moved to the Mill Quarter neighborhood. We’re now only a few blocks down Wall Street from our former location. Savy is pleased to expand into a larger space at the corner of Wall Street and Industrial Way. Our new address is 790 SW Industrial Way. Savy […]

At Savy, we’re pleased to announce our certification as a Google Partner agency. In 2015, we completed the exams necessary to become a Google AdWords and Google Analytics certified agency. Now, we have met all of the requirements to become a certified Google Partner agency. Google Partner Agency Requirements Create and complete a Google Partners company profile. This allows Google to list the agency on their Partner Search. Get certified in Google AdWords to prove advanced knowledge of the program. Show the agency has a healthy amount of activity by meeting the spend requirement across its managed accounts. Implement Google’s […]

Most small business owners know on a conceptual level what they should be doing when it comes to marketing. Have a website. Post to social media. Try to blog. Budget a portion of your small business marketing spend for pay per click ads and digital advertising. What most small businesses struggle with is how to match their digital marketing efforts with consumer behavior. It’s both an art and a science to figuring out how to get visitors to your site, engage them on social media and turn leads into sales. Is Your Small Business Marketing Working? Determining if your marketing […]