When it comes to social media marketing, Facebook still reigns as the world’s biggest content channel. Shareaholic research has found that Facebook now drives 25% of all traffic to websites and continues to grow, more so than all other social networks combined. It’s clear that businesses need to be on Facebook, but in order to drive leads and website traffic, what can companies do? Increase Facebook engagement. When Facebook users are liking, sharing and interacting with your content in their newsfeed, engagement increases and so does traffic. Increasing Facebook Engagement Yes, it’s important for businesses to have a Facebook page, […]

To report on all of the 2016 Google algorithm updates would be nearly impossible. Because, naturally, the search giant makes 500-600 changes a year. We can take a look back at the 2016 Google algorithm updates that had the biggest impact this year and look onward to upcoming changes that have already been announced. Many

To avoid being totally cliche we’ll refrain from the ‘a picture is worth a 1,000 words adage’, however, when it comes to photography for web design, a picture could end up being worth a 1,000 leads, 1,000 likes, 1,000 sales and 1,000% increase in engagement on your campaigns. Depending upon how well it’s done, 1,000

When it comes to launching a startup business, it can be a struggle. While there’s the overwhelming and overarching feelings of excitement and anticipation, a lot of work and anxiety goes into launching a new company. Startup branding may be one of the best first steps you can take to relieve some of your fears,

After nine amazing years in Downtown Bend, Savy Agency moved to the Mill Quarter neighborhood. We’re now only a few blocks down Wall Street from our former location. Savy is pleased to expand into a larger space at the corner of Wall Street and Industrial Way. Our new address is 790 SW Industrial Way. Savy

At Savy, we’re pleased to announce our certification as a Google Partner agency. In 2015, we completed the exams necessary to become a Google AdWords and Google Analytics certified agency. Now, we have met all of the requirements to become a certified Google Partner agency. Google Partner Agency Requirements Create and complete a Google Partners company profile. This allows Google to list the agency on their Partner Search. Get certified in Google AdWords to prove advanced knowledge of the program. Show the agency has a healthy amount of activity by meeting the spend requirement across its managed accounts. Implement Google’s […]

Most small business owners know on a conceptual level what they should be doing when it comes to marketing. Have a website. Post to social media. Try to blog. Budget a portion of your small business marketing spend for pay per click ads and digital advertising. What most small businesses struggle with is how to match their digital marketing efforts with consumer behavior. It’s both an art and a science to figuring out how to get visitors to your site, engage them on social media and turn leads into sales. Is Your Small Business Marketing Working? Determining if your marketing […]

For years now, operating both personal and business Instagram accounts has kind of been a drag. There’s always the possibility that your toddler may accidentally post a selfie to your business page. Which, while adorable, may not be the right photo for your target audience. Instagram account switching has been a long requested feature. And, now it’s finally going to be supported by the photo-sharing giant. Instagram announced in a statement this week that you can now quickly and easily switch between multiple accounts without logging in and out. When switching between your personal or business Instagram account, you always had […]

Over the course of the past few months we’ve talked about how different aspects of digital marketing affect how you get found online. From utilizing engagement and social media as a new best practice of SEO to posting regular blog content, these elements all play into how you’re found online. Now, we’re going to talk about the importance of online reviews and how they impact local SEO. As we’ve learned in the past, how you engage users online and what they say about you can have a huge impact on your website traffic. Importance of Online Reviews Informing consumer purchasing […]

Last week, Christina and I sat down with Joseph Ditzler. Joe is a business writer for The Bulletin in Bend, Oregon. He was interested to hear about how at Savy Agency we use social media within the digital marketing strategies we develop for our clients. One of our biggest success stories has been the branding

Whether you choose a small boutique digital marketing company to handle your integrated marketing campaigns, or a large corporation with hundreds of clients, one of the most important determining factors comes down to trust. The business world is competitive, and with so many companies that both spring up and flop each year, it’s important to choose a reliable digital marketing company that you can count on in a pinch. At Savy, we pride ourselves on being a digital marketing company you can trust. When you place your trust in us, it allows us to do what we do best – […]

With 2016 quickly approaching, there’s a lot of talk among the tech savvy about the newest best practices of SEO for the coming year. While the use of title tags, keywords and traditional best practice of SEO will still persist, we’re more interested in engagement. Engaging the correct audiences will be the newest best practice of SEO. And, getting them to become loyal to your brand will be the biggest challenge in 2016. Engagement doesn’t seem like it would necessarily be a best practice of SEO. But, when users are actively engaged, it will drive more traffic to your website. […]