Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting

Before we dive into the differences between inbound vs outbound marketing in today’s digital age, let’s go over the definition of each. Inbound marketing draws visitors in rather than marketers going out to get prospects. Inbound marketing captures the attention of customers by making the company easy to be found online. Inbound marketing uses interesting

Publishing regular blog content can be hard. And we’re not talking regular in the sense of boring and generic. We’re talking frequency. You get caught up doing the business of business and it falls by the wayside. Some people don’t think they are good enough writers and others just don’t want to do it. But

At Savy, we believe in putting the right people in the right positions. We know that when people are allowed to perform the skills that suit them best they thrive and so does the company they represent. We’ve always taken this to heart, whether it be in hiring a graphic designer, copywriter, or WordPress developer. When it came time to hire a new project manager, we searched for the perfect fit. Someone detail oriented who is very organized and has incredible people skills. Sometimes it takes a very organized person to wrangle the creative types. We needed someone personable who […]

FOR IMMEDIATE RELEASE: Savy Agency | Santa Barbara Ca Receives 2015 Best Marketing Agency Santa Barbara Award SANTA BARBARA September 15, 2015 — Savy Agency | Santa Barbara CA has been selected for the 2015 Best of Santa Barbara Award in the Marketing Agency category by the Santa Barbara Award Program. Each year, the Santa Barbara

As a digital marketing company, we may be a little biased, but it’s only because we firmly believe in what we do and the measurable benefits of hiring digital marketing companies to be your next marketing partners. Digital marketing companies can provide engaging online experiences for your clients and increased ROI for your company. Digital marketing companies combine all of the elements necessary for an interactive and successful branding and marketing force. With digital marketing companies, you’ll get more than just a website, more than print advertising, more than SEO and PPC, more than social media. The beauty is with […]

As a digital marketing agency, we may be a little biased, but it’s only because we firmly believe in what we do and the measurable benefits of hiring a digital marketing agency to be your next partner. A digital marketing agency should be your next partner for a number of reasons that all add up to a more engaging online experience for your clients and increased ROI for your company. A digital marketing agency combines all of the elements necessary for an interactive and successful branding and marketing force. At a digital marketing agency, you’ll get more than just a […]

In Google’s ongoing quest for high quality user experience and a better Internet, pure spam penalties may be the next big thing in content quality. Google has already made it clear that content matters and if all of the algorithm updates centered on quality content haven’t scared your web efforts enough, pure spam penalties will have you running away screaming. While that may be an exaggeration, the prospect of Google de-indexing your site due to pure spam penalties is frightening for any company. What are pure spam penalties? Pure spam penalties occur when pages on a website use techniques outside […]

At Savy we have been thinking about Google My Business page quality. We recently did some work on a client’s Google+ page and ran into an error none of us had seen before. When logged in as the client, we saw a bright red banner across the top of the page that read, “Google has suspended your page due to quality issues.” Upon further investigation, this seems to happen regularly, as evident in the number of threads on Google’s support forums. The root of most problems pointed to Google My Business page quality. Google has developed a list of guidelines […]

At Savy, we recently transitioned our website to HTTPS. After considering all of the factors – SEO benefit, user experience and web security, it made sense to us to make the move. Should your small businesses make the move to HTTPS? What benefits come along with that? Are there any disadvantages? What’s the difference between HTTP and HTTPS? Usually, HTTP website traffic is unencrypted as opposed to HTTPS. The common protocol that provides a secure connection when accessing a secure website is TLS (Transport Layer Security). Previous versions are also known as SSL (Secure Sockets Layer). A common misconception about […]

The Internet has been abuzz since Google’s big announcement on Monday. The Internet giant announced a restructuring that makes Google a subsidiary of a bigger parent company called Alphabet. Alphabet is a collection of companies, the largest of which being Google. Other subsidiary companies include the X lab, which develops new efforts like Wing, a drone delivery service, Google Investments and more. This alone is pretty monumental news, but what’s got SEOs vibrating with speculation is Alphabet’s new domain – https//abc.xyz. With the Internet’s authority on search choosing a new home on .xyz, many wonder, could this be the end […]

(BEND, Ore.) FOR IMMEDIATE RELEASE August 7, 2015 — Bend, Oregon-based Savy Agency is pleased to announce they are now a Google Adwords certified agency as well as a Google Analytics certified agency. Google certifications demonstrate that at least one person at an agency has proficiency in both the basic and advanced concepts of Google’s tools. As a Google-qualified company, Savy can help businesses use these tools to measure and analyze their presence online. As a Google Adwords and Google Analytics certified agency, Savy can provide: Web measurement Custom insight reporting Content experiments Eye tracking optimization Ongoing consulting and reporting […]