Should I Use Paid Search? 5 Reasons Why You Should

Should I Use Paid Search? 5 Reasons Why You Should

In 2000, Google made a game changer. It launched Google Adwords, providing the advertiser the tools necessary to launch and use paid search campaigns. While Adwords is in the hands of some small businesses, many accounts are maintained at the digital agency level...
Small Data | The Future of Digital Agencies

Small Data | The Future of Digital Agencies

Savy Agency recently passed its 10th year as a digital agency. During that time, we’ve seen big agencies dissolve and new ones appear. During our time in the market, we’ve wrangled with the challenges all digital agencies share. We’ve also seen many of the big...
What is Google Posts | Post for Best Practices

What is Google Posts | Post for Best Practices

You may have already heard the buzz. Google has recently launched Google Posts for businesses. Google entered into the post arena by initially allowing high profile entities to post directly on search to drive site traffic, and at the end of June, opened it up to the...
Google Fred Update for Agencies

Google Fred Update for Agencies

Every now and again, an algorithm update comes along to shake up our reports. On March 8th, Google quietly rolled out the loosely-confirmed Fred algorithm update. According to industry reports, sites affected by Fred saw drops in traffic of 90% (yes, ninety percent)...