google

Google Partner agency

Savy Officially a Proud Google Partner Agency

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At Savy, we’re pleased to announce our certification as a Google Partner agency. In 2015, we completed the exams necessary to become a Google AdWords and Google Analytics certified agency. Now, we have met all of the requirements to become a certified Google Partner agency. Google Partner Agency Requirements Create and complete a Google Partners company profile. This allows Google to list the agency on their Partner Search. Get certified in Google AdWords to prove advanced knowledge of the program. Show the agency has a healthy amount of activity by meeting the spend requirement across its managed accounts. Implement Google’s […]

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Pure spam penalties

Pure Spam Penalties: The Next Big Thing in Content Quality?

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In Google’s ongoing quest for high quality user experience and a better Internet, pure spam penalties may be the next big thing in content quality. Google has already made it clear that content matters and if all of the algorithm updates centered on quality content haven’t scared your web efforts enough, pure spam penalties will have you running away screaming. While that may be an exaggeration, the prospect of Google de-indexing your site due to pure spam penalties is frightening for any company. What are pure spam penalties? Pure spam penalties occur when pages on a website use techniques outside […]

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Google My Business page quality

How Does Your Google My Business 'Page Quality' Stack Up?

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At Savy we have been thinking about Google My Business page quality. We recently did some work on a client’s Google+ page and ran into an error none of us had seen before. When logged in as the client, we saw a bright red banner across the top of the page that read, “Google has suspended your page due to quality issues.” Upon further investigation, this seems to happen regularly, as evident in the number of threads on Google’s support forums. The root of most problems pointed to Google My Business page quality. Google has developed a list of guidelines […]

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Should small businesses move to https?

Should Small Businesses Move to HTTPS?

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At Savy, we recently transitioned our website to HTTPS. After considering all of the factors – SEO benefit, user experience and web security, it made sense to us to make the move. Should your small businesses make the move to HTTPS? What benefits come along with that? Are there any disadvantages? What’s the difference between HTTP and HTTPS? Usually, HTTP website traffic is unencrypted as opposed to HTTPS. The common protocol that provides a secure connection when accessing a secure website is TLS (Transport Layer Security). Previous versions are also known as SSL (Secure Sockets Layer). A common misconception about […]

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Savy Agency | A Google Adwords and Google Analytics Certified Agency

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(BEND, Ore.) FOR IMMEDIATE RELEASE August 7, 2015 — Bend, Oregon-based Savy Agency is pleased to announce they are now a Google Adwords certified agency as well as a Google Analytics certified agency. Google certifications demonstrate that at least one person at an agency has proficiency in both the basic and advanced concepts of Google’s tools. As a Google-qualified company, Savy can help businesses use these tools to measure and analyze their presence online. As a Google Adwords and Google Analytics certified agency, Savy can provide: Web measurement Custom insight reporting Content experiments Eye tracking optimization Ongoing consulting and reporting […]

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How does Google's Phantom 2 update effect websites?

How Does the Phantom 2 Update Affect Your Business’ Website?

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It’s no secret that Google releases upwards of 500 algorithm updates every year. Many fly under the radar unnoticed and others, like the Panda, Penguin and mobile update, have more publicity. Recently, what is now being dubbed the Phantom 2 update has been implemented without warning and has caused a large impact on websites. Some sites saw Google organic traffic sway 10-20%, either up or down due to the latest Phantom update. History of the Phantom Update In May of 2013 while the SEO community prepared for the Penguin 2.0 update that targeted unnatural links, a different, unannounced update swooped […]

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Google Planning Tools that help you work faster and better

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Over the last few years, Google has continued to develop Google planning tools that help you work faster and better than ever before. From Google Analytics to Consumer Barometers Google Analytics – Google Analytics provides insights across desktop and mobile. You can now get as geeky as you want. With Analytics, you can drill down to how

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Digital Marketing Agency, Savy, Launches Ongoing Content Marketing and Blogging

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FOR IMMEDIATE RELEASE | Bend 3/12/2015 Savy Agency, a digital marketing agency with locations in Bend Oregon and Santa Barbara California, has launched an ongoing content marketing and blogging side of their agency. Savy implemented the ongoing support services in response to client demand for consistent and high-quality traffic to their websites. This move has

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Getting started with social media (the what, how and why)

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What do you publish? Many of us jump into social media and do a lot of chest pounding. Of course, we’re interesting right? While this used to be the thing in the era of traditional marketing, the rules are a little different now: engagement, trust and good content will get you where you want to go. While some of your updates can be promotional, don’t forget to engage. Here are a few tips to consider when getting started with social media: Relevant content Your followers and people who like your stuff probably share interests with you. It’s a good idea […]

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