Oregon is becoming more and more known as a destination, where majestic beauty meets creativity. People come and live in Bend, Oregon, for an element of freedom and as a celebration of what the region has to offer. This sort of X factor captivates imaginations, whether it’s that of a New York Times writer or the millions who say they plan on visiting this year. Because it’s difficult to comprehend great beer, wine, food, art, epic recreation, gorgeous nature and friendly and civic minded people merging in a single place. People come here not to get away, but to bring something back with them.