For the grainer good.
Brand Name and Positioning
Content and SEO
Social Media Branding and Optimization
Email Marketing Design and Development
The Savy team built a brand focused on clean designs with a conversational brand voice. Each element of design—whether its packaging and collateral or social media and email campaigns—emphasizes Northerly’s mission to feed the world through sustainable, smart farming. The new logo visually differentiates Northerly from the family farm. In addition to being fully compliant with federal safety regulations, all of their product packaging is bio-based and fully compostable, supporting their eco-friendly position.
Northerly’s brand name, positioning, and strategy are designed to promote the future of farming, while maintaining an emotional connection with their clientele. Their site provides insight into the realities of modern farming, giving the brand an unprecedented level of transparency. Everything—from SEO copy to biodegradable packaging—cohesively supports this vision.