Northland Furniture.

Natural. Inspired.

A strong presence in the furniture manufacturing industry.

services include.

Brand Positioning

Website Design and Development

Logo Design

Brand Collateral

Email Marketing

Social Media

Copywriting/ Blogging

SEO Management


Northland Furniture is a hospitality, senior living, and educational furniture manufacturer operating nationally for over 40 years. Northland came to Savy for help in repositioning their brand and digital presence to usher them into a new era of furniture design.


Savy hit the ground running with a deep dive and discovery process within the furniture manufacturing industry. Our team took this market knowledge and created a new Northland identity while staying true to the brand’s original heritage. Savy redesigned the logo, created an interactive, responsive website optimized for SEO, launched an email marketing plan, produced all new print collateral, including catalog and extraneous brand assets, and even built a trade booth design. The result was a fresh position for the Northland brand and one that saw incredible growth with its contemporary web presence.