Building Relationships


McKernan Enterprises approached Savy to redesign its logo and design and develop a new website. The brand had reached a point where those elements were necessary for continued growth. The McKernan team turned to Savy to design the elements and the digital presence that would help it get to where it needed to go.


The design teams developed a bold and impactful new logo for McKernan Enterprises and a visual identity that reflects the company’s capabilities. The website was designed to help bring the brand to life and the team also shot the photography, wrote the copy and created the assets for all print and digital applications.


For decades, McKernan Enterprises has built a legacy in land development, infrastructure and excavation in Central Oregon. McKernan Enterprises serves as a dependable and trusted partner, building its brand on building relationships. Savy provided the digital assets to match those values.

Logo Design.

Savy’s design team developed a bold and impactful new logo for McKernan Enterprises and a visual identity that reflects the company’s capabilities. The finalized logo and brand guidelines were used to create the branded gear, such as shirts for the crew and decals for the trucks and print collateral such as business cards.

Web Design.

Once the logo design and brand guidelines were created and approved, the Savy team began designing the website to bring the new brand to life. The team captured photography of the McKernan equipment and team in the field, wrote the copy and designed and developed a new responsive website, complete with interactive content and video elements.

Brand Collateral

Integral to the branding process was the design and development of the branded collateral. Our team created the assets for the print and digital applications, from the business card design to the in-field applications, such as decals for the trucks to the mugs, shirts and hats.


Savy is always ready to jump out in the field and help capture the necessary elements. When McKernan Enterprises didn’t have photography of its current jobs or crew in the field, we were first in line to put boots on and help capture the photography needed, creating a broad digital library for McKernan Enterprises to pull from in its marketing materials.


Our team was very pleased with the logo design and website the Savy team created for the company. McKernan now has a brand that conveys the its expertise along with both on and offline branded elements that demonstrate the same dependability both myself and our crew deliver on a daily basis.

Jaron McKernan - McKernan Enterprises



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