To really optimize your search engine strategy, you need to think differently about your search marketing and what will really make an impact. Here are five tips for how to get great search results in unexpected ways:

Use search language instead of keywords. For the longest time, search engine optimization advice has been heavily focused on keywords – use them often and you will be able to capture people through search. The only problem with this logic is that people have been moving away from using single keywords and towards using …

“Oh I know,” I told my client this afternoon. “Many of the big brands really have no idea, and the reality is SEO strategy depends on who’s doing it, their knowledge or lack thereof of what’s most effective, and newest strategies. Yes, longtail is where to put the majority of your eggs (if this were your basket =). Do you recall when we were discussing the long and short without calling it that, and you were saying ‘.. but very specific/niche audiences are going to be searching for that’, and …

 
The Blog – SEO Equation
 
It goes without saying that search engine optimization is just as important for blogs as it is for websites. However, fortunately, blogs integrate software that pings search engines to inform them of new content, and consequently, blogs are usually crawled a lot more often than a static site.
In this section, we’ll discuss some of the important considerations you must make when choosing a blog platform for SEO and tools that will make SEO much easier. You’ll also learn a little more about how to create content …

As of December 09 online social activity of consumers around the world was at an 82% increase in time spent on social networking from the year prior. On average, users spent more than five and a half hours a day on networks such as Facebook and Twitter. So what does that mean for businesses today? What does it mean when customers continue to adopt social technologies at a blinding speed – yet organizations big and small aren’t able to keep up.
Since rapid adoption of social networking enables users to connect …

Source: Brian Solis
10 Steps for Optimizing Your Brand for Social Search
1. Modernize and socialize your site to complement the experience visitors expect in 2010
2. Optimize the site and all social objects for traditional, social, and real-time search
3. Create meaningful and personable social profiles where consumers are active today (pay attention to where they will be tomorrow as well)
4. Establish an editorial calendar to produce and distribute relevant content for every network with cadence
5. Add social connectivity to the home site to facilitate maximum engagement (Facebook, Twitter, LinkedIn, MySpace, Google, …