A new

breed of IT.

The need

An IT company with decades of market experience approached Savy for help connecting with customers in today’s online landscape.

The challenge

The IT Central had a challenge to not only remain relevant in the 21st century, but to become a driver of innovation in the fast moving technology arena.

The solution

Savy developed the new name, Kudu, and new logo and brand strategy, “A new breed of IT,”reflecting the dual nature of advanced technologies and new platforms.

The Kudu concept.

branding kudu

Savy developed the new name, Kudu, and new logo and brand strategy, “A new breed of IT,” reflecting the dual nature of advanced technologies and new platforms. Messaging will move the company away from defining its offering within an established category, focusing instead on the unique benefits it delivers. This will help put daylight between Kudu and its competitors.

The new brand identity reflects Kudu’s commitment to speed and innovation and exemplifies strength and endurance in an ever-changing market. The visual identity system includes elements that emphasize the company’s long tradition.

Web design.

In the fast moving technology arena, innovation today is commodity tomorrow. Strong brands prevent commoditization by translating complexity into something customers can embrace. Your branding must resonate with different audiences with different needs.

Illustrative icon.

Our designers worked through the sketching phase of the Kudu character, who moved between degrees of approachability and was softened up with each iteration. It was decided early on that the kudu would be only a head, to keep the icon simplified and reproducable in small size. As such we developed the character in spot color.

Work.

savy-logo-white-s

Tell your story well.